New Delhi: Zee Business, the business news channel from Zee News Ltd, has consistently notched the number 1 position in 2013 cutting across the language barrier (Hindi & English) in Business News Channels in the country. TAM data from the last 16 weeks shows that Zee Business has a whopping 38% market share. (TAM Data ? Average 16 weeks (WK01 to WK16, 2013); CS AB 25-44 M HSM)*. This is across markets, across all time bands and across all days of the week.

Source: TAM, CS AB 25-44 M, HSM, Avg 16 weeks (wk 01-16 ‘13)

While Zee Business? relative channel share in last two weeks again ended on a high there was also a major point to note that out of the Top 20 programmes in Business News genre across all the 6 Business Channels 14 of them are programmes telecasted on Zee Business making it the clear leader across the genre, programme-wise as well.

It has been the constant endeavour at Zee Business to innovate and create content tailor-made to the viewers? needs that has been the cornerstone to the consistent success of the Channel in being the first choice of the Business Channel viewership.

The recently launched, Har Ghante Munafa - a special initiative by Zee Business, keeping the promise of ?Aapka Faayda?- brings to the viewers the top share of every hour during market hours based on a detailed study of the stock market charts by analysts has caught the imagination of the investing viewers and is a sure bet to give them a profit within that hour. The programme features consistently among the Top 5 programmes since its launch in the Business News genre and is featured Monday to Friday, every hour from 7 am to 3 pm.

The channel has also recently launched another chartbuster - 30 minute 30 khabrein-a day?s top 30 news headlines encapsulated in 30 minutes, every weekday at 9:30 PM. It?s a must watch for viewers as it has news ranging from stock markets, politics, sports, entertainment, business etc, thus updating them about major happenings of the day which impact the markets and their lives. The Daily Special Show, which concentrates one big news is telecasted at 8pm everyday and has also helped in catapulting the ratings for the Channel.

Speaking on the achievement, Samir Ahluwalia, Editor, Zee Business said, ?Zee Business has constantly endeavoured to give viewers the best advice on their money related matters. Through a regular feedback mechanism and constant content innovations we have always tried to deliver relevant content which can be maximised by our viewers. We believe that television, being dynamic in nature, its content must be tweaked with changing economic cycles and audience feedback.?

Alok Agrawal, CEO, Zee News Ltd. said, ?Zee Business has been successful in educating and empowering its viewers through its various programmes, which is the reason why most of the viewers in the genre patronize our channel. I would like to thank our patrons for making us no. 1 consistently and promise to keep delivering value to our viewers in consistence with our ?Aapka Faayda? philosophy of the channel.?

New Delhi: Zee News salutes the exemplary courage of yet another victim of police brutality, and is the first among media houses to give voice to her plight. In an appalling incident, a young woman was publicly assaulted, and brutalized by the Punjab Police, in Taran Taran district of Punjab. Zee News remains firm in its resolve to demand justice for the victim. The latest atrocity does nothing to change the perception that authorities remain interested in only paying lip service to the cause of securing rights of women in the country, while little change is effected on the ground.

Zee News has also taken the initiative in asking its viewers to raise their voice against such atrocities and induce change by giving voice to those who are ignored by the mainstream. In keeping with its adopted philosophy of Soch Badlo Desh Badlo, Zee News has consistently endeavored to inform its viewers about the facts of the case, in a transparent and non-partial manner, building consensus for action against those who openly flout the law.

Zee News broadcast ?Kab Badlegi Soch-Sharm Karo? on 5th March, a special show apart from covering the shocking incident in its regular news bulletins. Through participation of spokespersons for women?s rights, as well as other social commentators, Zee News urged its viewers to not only oppose violence against women, but also build consensus and condemned the unquestionably barbaric action of the Punjab Police. Former IPS officer, Kiran Bedi joined Zee News in not only condemning the entire incident in the strongest terms possible, but also offered constructive suggestions about starting a campaign to provide justice to the victim. Mamta Sharma, Chariperson of the National Commission for Women also joined Zee News, saying that the NCW had taken cognizance of the entire episode and promised to pursue the matter with the highest authorities.

By giving a voice to the victim of the horrendous brutality, and giving her a space to air her grievances on a public platform, it was revealed how the victim was not only brutalized and humiliated by the police, but also how her family members were harassed by those charged with their safe-keeping. What was even more shocking was the fact that the victim had approached the police to register a complaint against her harassment. While personnel of the Punjab Police assaulted her with batons, as well as physically beat her up, in the process tearing her clothes, they did not relent even when she begged for mercy. Later on, according to the victim, after the media got wind of the details of the incident, they sought to bribe her.

Zee News firmly believes that by merely enacting laws, or allocating funds for safety of women in the country, those charged with their safe-keeping cannot claim to have fulfilled their responsibility. Zee News Editor, Sudhir Chaudhary said ?Unless an eco-system of accountability is manufactured and takes root in the country such despicable incidents will keep on occurring. We must stand by victims of violence so that they can stand tall, and demand justice.? Underlining Zee News? resolve to support such victims, Sudhir Chaudhary added that ?Zee News was the only channel in the country which aired the interview of the only eye-witness of the horrific rape that occurred in the nation?s capital in December last. By giving a voice to Nirbhaya?s friend, Zee News played its role of a responsible news channel and served the cause of justice.? Sudhir Chaudhary also promised similar resolve in the case of the Taran Taran victim.

New Delhi: Zee News today announced adoption of a new philosophy ? ?Jitegi Aapki Soch? ? as ?Thought? kicks off action and action helps in achieving goals.

?Jitegi Aapki Soch? is a daily contest launched by Zee News which aims to give voice to views of citizen?s on various issues and bring it to the national platform thereby aiming to empower our viewers and their thoughts. The overwhelming response to the Campaign from the viewers has brought to light the latent demand by viewers across the country.

Supporting this reality is Sanjay Aggarwal, Business Head, Cornershop saying, "The number of responses that we (at Short code 57575) received, when Zee News asked the question "Should Team Anna contest elections?" were over 5 lakh within 24 hours. According to our data, till date it is the highest number of responses received for a single question for a single broadcaster over a similar time-period."

Under this 30 days contest ?Jitegi Aapki Soch? everyday a question is flashed on the TV screen with 4 options and the viewers are requested to send in their responses through an sms. Usually the questions are either factual or convergent, and two lucky winners are rewarded with one Gold coin and a Silver coin daily. The names of winners are announced during the mid-night bulletin. Most participants are happy to voice their opinion and it shows.

?This initiative from Zee News is really helping to sense and form Public Opinion about various current issues. Participation of the people and their verdict sends a strong message to everybody and illuminates us with what the majority of the society thinks,? said Vinita Nautiyal, a Gold Winner of ?Jitegi Aapki Soch? and a resident of Indirapuram, Ghaziabad.

Similar thoughts were shared by, Dr Sachin Joshi from Maharashtra, another Gold Winner said, ?This kind of polls makes the relation very interactive between the broadcaster and the viewer. Making the result public shows the pulse of the society which is very important for a democratic country.?

Mr. Rohit Kumar, Marketing Head, Zee News says, ?The idea behind thoughtful questioning based campaign is connecting viewers with issues as well with the brand philosophy, increasing awareness, encouraging the imaginative thought process, and generally helping viewers explore deeper levels of knowing, thinking, and understanding of any event and happening or issues. Through this activity we are ensuring to involve people in nation building process for a healthy democracy?.

In the era of complex media when everyone is trying to be different, it is the ?Thought? that differentiates products/services from each other.

Mumbai: After organizing successful public awareness activities in Uttarakhand, Zee News? ?Saaf Pani Swasth Bharat? campaign reached Uttar Pradesh. The initiative is the channel?s endeavour to apprise people about the importance of clean water, the need to conserve it and draw their attention towards the plight of sacred Ganges.

In an attempt to connect and facilitate direct interaction, the next ground awareness activity was organized in Allahabad in association with ITBP & NGRBA on May 20, 2012. The event organized near the sacred Ganga bed was inaugurated by the Hon?ble Environment Minister, Mrs. Jayanti Natrajan. Appreciating the endeavour, she said ?Zee News? efforts to motivate people to conserve clean water and keep Ganga clean are highly appreciable. I am proud and privileged to be a part of this initiative.?

She added, ?Ganga is not only our national river but a symbol of India?s culture and aspirations. Ganga is our lifeline and it is our responsibility to uphold its purity. This initiative will aid in spreading the message about the need to keep it clean.?

The encouraging address was followed by the Hon?ble Minister felicitating winners of the painting competition organised by the city schools on the theme of ?Clean Ganga? The event culminated with the chief guest, reputed dignitaries and participants undertaking a pledge to keep River Ganges clean.

Speaking on behalf of Zee News, Marketing Head Mr. Rohit Kumar said, ?Both water conservation and polluted Ganga continue to pose a serious threat. For the second year, we shall endeavour to spread awareness about these threats and not only awaken people?s thought to it, but generate public response by inspiring them to act.?