MUMBAI: NDTV- Coca-Cola India along with cricket legend Sachin Tendulkar and campaign partners UN-Habitat, Charities Aid Foundation (CAF), Tata Teleservices, Pearson Foundation and Sulabh International, today celebrated the completion of the 100th school under the ?Support My School? initiative. Joining Master blaster Sachin Tendulkar the campaign ambassador for the ?NDTV- Coca-Cola Support My School?, were NDTV Group CEO Vikram Chandra and Atul Singh, President and CEO Coca-Cola India and South West Asia.

?NDTV- Coca-Cola Support My School? campaign was initiated in January 2011 with a vision to address issues such as access to drinking water, sanitation and infrastructure facilities in schools and to create healthy, active and happy environment at schools. The campaign has touched the lives of over 43,000 children across 10 states in India, while helping to significantly reduce dropouts and absenteeism and also increase enrolments in the revitalized schools.

On the occasion, Campaign Ambassador, Sachin Tendulkar said, "This is my first century away from cricket and a very happy one. I am honored to be associated with this inspiring campaign that is committed to provide the right infrastructure to keep children happy in schools. Partnerships are always key to success and we have been able to work together towards building better facilities and healthy school environments. Reaching the milestone of the 100th revitalized school is a proud and joyous occasion for us and I would like to congratulate all our campaign partners for this wonderful achievement."

Speaking about this, Mr. Vikram Chandra, Group CEO & Executive Director, NDTV said, ?The Support My School initiative has been a path breaking one and has helped change the lives of more than 43,000 children. The response we have received from around the country has been inspiring for all of us, and I thank all those who have come forward. Special thanks, of course, to the Master himself - Sachin Tendulkar! I would have never dreamt of playing cricket with him.?

Speaking at the event, Mr. Atul Singh, President and CEO, Coca-Cola India and South West Asia, said, ?Education is the basis of social change. With the help of several partners and with Sachin leading it from the front, we started the Support My School campaign last year. We are pleased to have revitalized 100 schools so far, but the mission has just begun. Every child has the right to go to school and this is one movement where I urge everyone to join hands. We would like to thank all our partners and donors, especially Sachin, for his commitment and efforts throughout this campaign.?

Research shows that inadequate infrastructure, especially sanitation, accelerates the dropout rates, especially among girls in rural areas. ?NDTV- Coca-Cola Support My School? is a unique mass movement that attempts to sensitize people and give them an opportunity to make a difference by contributing towards the transformation of schools. The first phase of the campaign not only generated awareness about such issues but also created 100 model schools spread across10 different states by providing them with proper infrastructural and sanitation facilities.

Elements of the campaign include provision of improved access to water, appropriate sanitation facilities for girls and boys, improvement in the overall infrastructure and environment, provision for sports and recreation facilities such as cricket, badminton & basketball courts, swings etc and recharging groundwater through rainwater harvesting. The campaign tied up with partners such as Pearson Foundation who provided library and teacher training facilities. Tata Teleservices also joined the campaign through project learning, whereby computers and internet services were installed in the schools covered under the campaign.

Congratulating Coca-Cola and the campaign partners, Principal, Priyadarshan School, Mumbai, said, ?We are proud to be the 100th school that has been transformed under the ?Support My School? campaign. This ground breaking initiative has paved the way for our children to be active both physically and mentally and work towards achieving their dreams. We are delighted to have Mr. Sachin Tendulkar and Mr Atul Singh visiting our school on this occasion. Their interaction with the children here was truly inspiring.?

Core activities undertaken as a part of this campaign include:

? Provision of improved access to water

? Appropriate sanitation facility for girls and boys

? Improvement in the overall infrastructure and environment

? Provision for sports and recreation facilities and

? Recharging groundwater through rainwater harvesting

? Libraries and Teacher Training- led by Pearson Foundation

? Computer and Internet access- led by Tata Teleservices

MUMBAI: The 4th edition of the NDTV-TOYOTA Greenathon promises to be even bigger, better and greener. The 12 hour LIVE telethon on 20th May, at the Yash Raj Studio in Mumbai, will once again bring you a fantastic show from 9:00 am to 9:00pm with a non-stop combination of musical extravaganza, live chats with celebrities, simultaneous green activities across India, reports on environment and green pledges.

A host of celebrities and well known personalities will join NDTV Group CEO Vikram Chandra, campaign ambassador Priyanka Chopra and comedian Cyrus Broacha during the programme, which will be simultaneously telecast across the all channels of the NDTV Network.

Actor-Model Milind Soman will also be ending his challenging 1500 Km Green Run from Delhi to Mumbai at the Yash Raj Studio during the show. Milind?s Green Run began on 20th April from the Qutub Minar in New Delhi.

With the emphasis this year being on properly recycling waste, Vikram Chandra, CEO, NDTV Group said, "The focus of Greenathon 4 is on recycling waste and to facilitate the same we have put up recycling centers across the country. We urge everyone to come together to support the cause and hope to raise larger funds this year, changing many more lives."

Over 15 crore rupees has been raised in the first 3 years of the Greenathon campaign, lighting up over 500 villages across the country, impacting thousands of households. Brand Ambassador Priyanka Chopra launched the fourth edition of the campaign with a clean up drive on 9th April on the banks of the Yamuna River in Agra.

New Delhi : Goodbye good gadgets, for this is a place for only the best! Demystifying the latest gadgets and gizmos, and bringing you the latest trends and the best in the tech world, NDTV Good Times announces the second edition of the much anticipated and coveted Gadget Guru Conclave and Awards 2012.

In its second year, the event comprises a Conclave featuring master class sessions by the likes of Sony, Dolby and Canon, amongst others and an Experience Zone showcasing the best that the tech world has to offer. All this will culminate into one of the biggest tech awards night of the country, to be held on 12th March at Kingdom Of Dreams, Gurgaon. An exciting addition this year is the Launch Pad initiative, which is a unique platform for the latest innovations and product launches by renowned brands.

The Gadget Guru Awards are the biggest the country has seen in the field of Consumer Electronics, Gadgets and Technology and provide a unique opportunity for experts from the industry to ideate, discuss and analyze the latest trends.

The event will be hosted by NDTV?s Tech Gurus Rajiv Makhni and Vikram Chandra, the duo behind the flagship tech show Gadget Guru, bringing the latest technology related news and reviews to the consumers.

Sharing his views on NDTV?s long term relationship with technology and the Gadget Guru Conclave & Awards 2012, Vikram Chandra, CEO, NDTV Group, says, "It?s great to be back with the second edition of the Gadget Guru Conclave and Awards. We were truly inspired by the overwhelming response received last year and have decided to go even bigger this year with additions like master class sessions and the Launch Pad?

The awards has 18 categories which include Audio Product of the Year, Audio and Video Innovation of the Year, Portable Audio Product of the Year, Computer Peripherals of the Year, Computing Product of the Year, Consumer Electronics of the Year, Gadget Eye Candy of the Year, Budget Phone of the Year, Smartphone of the Year, Imaging Product of the Year, TV display of the Year, Celebrity Endorsement of the Year, App of the Year, Gaming Product of the Year, Technology/Innovation of the Year, NDTV Gadget of the Year (Viewer?s choice), NDTV Gadget of the Year (Jury choice) and Portable Computing Product of the Year.

Talking about the unprecedented success of the first edition of the awards and its bigger and better version this year, Smeeta Chakrabarti, Chief Executive Officer, NDTV Good Times says, "Gadget Guru Awards have become a benchmark in the field of technology and gadgets and we are extremely excited about the second edition. The awards will celebrate the best innovations in the tech world over the past one year and will honour those brands and companies who have made a place in the consumer?s hearts."

The distinguished jury for the awards features award winning actor Gul Panag, India?s best known tech expert - Atul Chitnis, Techonolgy consultant - Kishore Bharagava, Nishanth Padiar ? Editor, Stuff Magazine, Ashish Bhatia - Independent technology writer and columnist, Prasanto Kumar Roy - President and Chief Editor of Cyber Media?s ICT Group besides Vikram Chandra & Rajiv Makhni. A special audio jury includes KJ Singh - National Award Winner for Sound Design in Omkara and Milinid Rane Rao - Electro-Acoustic Expert.

Speaking about the jury and the credibility of the awards, Rajiv Makhni, Editor, Technology, NDTV Limited, says, "The Gadget Guru Awards are the most esteemed and anticipated awards in the Indian tech space. The award jury has some of the most respectable names in the industry and an extremely rigorous and exhaustive process has been put into place for the nominations and selection of winners.?

Gadgets launched between 1st February, 2011 and 15th January, 2012 were eligible for this year?s nominations. All nominations have been tested and rated by NDTV Good Times? Knowledge Partner, Living Digital. The final winners will be shortlisted based on the test results and an extensive jury meet process and rating system verified by Ernst & Young.