MUMBAI: In a move that is bound to add muscle to its movie library, Star India has entered into a movie syndication deal with rival Viacom18.

As per the deal, Viacom18, which runs Hindi general entertainment channel Colors, has offloaded 500 of its Hindi movie titles to Star India for an estimated Rs 4.5 billion.

Viacom18 was aggressively building up its movie library as it was planning to launch its own Hindi movie channel. However, with competition, rising acquisition costs and a mounting internal debt, the company decided to defer the launch plans.

Star India is already a major player in the Hindi film space with over 700 titles in its library. Moreover, the company has started to premiere big-ticket movies on Star Gold, the movie channel. It has also taken some bold steps like reducing the ad breaks and airing 6 movies daily, which has forced other players to change their business models.

Talking about the deal, Star Gold general manager Hemal Zaveri said, ?This is the first of its kind deal that we have entered into.?

Colors spokesperson said, ?As part of our overall strategic plans, we have off loaded part of our film library. We still have a large library and have also kept enough runs to take care of our main channel needs.?

The most pressing need for the group companies, TV18 and Network18, is to reduce their debt load. ?For Viacom18, the deal makes sense as its launch plan has deferred and it allows the company to monetise a part of the library. Also, the amount directly reaches to the bottomline,? a media observer said.

To a query on Viacom 18?s strategy for acquiring films for Colors in future, the spokesperson said that they would look at acquiring new movies on syndication if and when the need arises. However, the company is still holding on to the plan of launching the movie channel. ?The movie channel is an integral part of Colors? growth
strategy and we will revisit our plans at an appropriate time,? the spokesperson said.

MUMBAI: TV18 Broadcast is snapping up Ramoji Rao-owned Eenadu TV to expand its regional broadcasting presence that is confined to Marathi news at this stage.

A formal announcement is expected soon, according to sources familiar with the development.

ETV?s talks with Sony proved inconclusive. Sources confirmed that Sony pulled out of the deal as the global major found the valuation too high. Sony was involved in an all-cash deal but did not agree on the valuation of Rs 25 billion for the regional entertainment channels (news was out of the ambit).

The acquisition of ETV Network (TV business) will give TV18 Broadcast a quick presence across all important regional markets of India, barring Tamil Nadu and Kerala.

"This ensures that TV18 does not have to launch green-field operations and fragment the market further. TV18 will be able to effectively compete with its 3 biggest rivals - Star, Sun and Zee - across various markets as ETV‘s portfolio is fairly good in terms of ratings. This could also help in driving carriage charge synergies as TV18 will now become a much larger bouquet. Content can obviously be leveraged across languages," a media analyst at a local broking firm said on condition of anonymity.

The acquisition will be partly funded through a rights issue. As the enterprise valuation of ETV is expected to be above Rs 20 billion, the market is predicting a part-cash, part stock deal.

ETV?s annual revenue is around Rs 5 billion. "Some speculators are saying that the valuation is around Rs 25 billion. That is about five times the revenue of ETV and seems too high. This may mean a part-cash deal," the analyst said.

TV18 has a market cap of Rs 10.31 billion.

A deal with ETV will possibly spoil Network18?s joint venture with Sun Group for channel distribution. But if it goes unscathed (just as the Zee-Star distribution deal), the bouquet will become formidable.

TV18 Broadcast runs four news channels (CNBC TV18, CNBC Awaaz, CNN-IBN, IBN 7) and has a 50 per cent stake in Viacom18 (which runs Hindi GEC Colors and channels such as MTV, VH1, Nick and Sonic) and owns 50 per cent in IBN Lokmat (Marathi news channels). Network18 also has interests in Internet, print (magazines) and home shopping.

ETV Network has the largest coverage of India in terms of regional channel portfolio with presence across South India to UP. It runs 12 channels and all its channels carry news content (for at least ? an hour) along with entertainment content depending on geography.

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MUMBAI: The latest offering from Viacom18, Sonic, will be launched on 20 December. Bollywood actor Akshay Kumar, who is known for his daredevil action sequences in the movies, is the brand ambassador for the channel.

The channel goes with the tag line ?Thrills.Guts.Glory? and offers action, adventure and animation for its target audience, the young adults between the age group of 13-18 years.

Apart from major cable operators, the channel will be also be available on Airtel Digital TV, initially and gradually will be distributed via other direct-to-home operators. Sonic aims to reach 40 million households across the country.

Sonic and Nick India EVP and GM Nina Elavia Jaipuria said, "In India, animation is still looked upon as cartoons and hence childish while the world over, it has been soaring different heights. With Sonic, we hope to break that clich?."

Talking about the choice of the brand ambassador, Jaipuria said, "Action is in Akshay?s blood and DNA. He brings alive action and thrill for the action loving generation."

Kumar added, "I love action and I feel that Sonic is a channel that will bring action and adventure to the audiences very effectively. I immediately said yes to the offer when I heard the concept."

As part of the launch campaign the channel has undertaken multimedia initiatives on a large scale. While the network?s channels are airing TVC?s introducing Sonic, efforts have also been taken in the print, outdoor, digital, mobile and on ground media.

A dedicated website has been launched to engage the audiences. Users can access games, mobile interactivity and get updates on Facebook and Twitter.

The programming line up has animated shows like Shaktimaan, Kung Fu Panda - The Legend of Awesomeness, Jackie Chan Fantasia, Mighty Morphin Power Rangers, Power Rangers S.P.D., Kung Fu Cat, Kong and Supastrikas. The Sonic Flix block will showcase action packed movies while Sonic Extreme will have shows like The Adrenaline Project and Are You Afraid of the Dark?

"The USP of the channel is the fact that it offers action across different genres from Kung Fu Panda to Are You Afraid of the Dark? Also, it is my belief that the superheroes are the trump cards for the channel," Jaipuria added.

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MUMBAI: Colors, the Hindi general entertainment channel from the Viacom18 stable, has got the telecast rights of Screen Awards.

The 18th Edition of the Screen Awards, a property of The Express Group, will be aired on Colors in January 2012. One of the highest rated awards property, Screen Awards has been associated with Star Plus for the past 11 years.

Initiated in the year 1994, the Screen Awards were instilled to recognise upcoming talent and professional excellence in Indian Cinema.

Colors CEO Raj Nayak said, "The Screen Awards is one of the most popular and recognized award functions in the Indian film industry?s calendar and we are extremely proud to be associated with it."

The Screen Awards celebrate achievement and excellence in over 30 categories that cover the entire sweep of film-making in Hindi and Marathi.

"The Screen awards set the bar for excellence in Indian cinema because it embodies the fundamental principles of the Express Group: credibility and independence," said The Express Group Editor-in-Chief Shekhar Gupta. "Cinema is bristling with talent; these awards applaud and celebrate this creative upsurge."

The awards follow a two-step screening process that includes a Screen Selection Academy. Its members send their recommendations to a select Screen Jury which is not bound by these.

Previous jury chairpersons include Ramesh Sippy, Amol Palekar, Jeetendra, Asha Parekh, Shatrughan Sinha, Waheeda Rehman among others.