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Mumbai: The Indian Premier League (IPL) 14th season saw 19 per cent rise in the share of celebrity-endorsed advertisements over the previous season, according to data provided by TAM Media Research. The study included all live matches for IPL 13 and 14 and excluded pre-mid-post programs. Ranveer...
The global television advertising market reached a value of $278 billion in 2020, according to ResearchAndMarkets.com's latest report titled ‘Television Advertising Market: Global Size, Share, Revenue Statistics, Research Report & Forecast 2021-2026’.
Despite the pandemic’s devastating blow to businesses worldwide, the Indian media and entertainment sector showed ‘remarkable resilience’, according to PwC’s Global Entertainment and Media Outlook 2021-2025.
2020 started off with industry hopes pinned on a robust double-digit growth. Instead, it left the Indian marketing and advertising industry in shambles. Educated estimates peg the sector to have clocked only a one-two per cent growth over 2019 numbers, with traditional advertising taking the...
Overall advertising spend took a hit in 2020 due to the unprecedented Covid2019 crisis. With hints of recovery, experts are upbeat about adex growth this year as well as in the long term.
