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Brand advocacy is something that has been on the marketing charts for a while now and continues to do the rounds. With the festive season setting in and the digital bug which has already bitten everyone, companies are going all gaga about their brands, their new launches, etc.
Mumbai: He might have contemplated his thoughts and decisions prior to this story, but not anymore. Curry Nation Brand Conversations (CNBC) co-founder Nagessh Pannaswami (a first-generation entrepreneur, an ad veteran along with famous ad woman, Priti Nair) has now made a move to the brand side by...
Ficci Frames Fast Track 2022, a pre-cursor to the Ficci Frames which makes a comeback after the pandemic, is slated to be held on 27 & 28 September in Mumbai.
If you reflect ten to twelve years, affiliate marketing was a reliable method of reaching your target audience on the internet. Traditionally, affiliate publishers and web portals were the primary channels through which brands competed for customers. Trends, however, are subject to cyclical changes...
The OTT ecosystem in India is growing every day with new players coming into the fray and novel, edgy content being churned out.
