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Eurosport to telecast Billie Jean King Cup playoffs 2021

NEW DELHI: Eurosport and Eurosport HD India will be telecasting Billie Jean Cup (BJK) Playoffs 2021 live in the country. In the playoffs, India will lock horns with Latvia, and this is for the first time that both these teams are facing each other in the competition.  Viewers in India can watch the...

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Sony Pictures Sports Network set to broadcast Australian Open 2021

KOLKATA: Sony Pictures Sports Network (SPSN) is all set to serve aces and broadcast the year’s first Grand Slam, Australian Open 2021, live on Sony Six , Sony Ten 2 and Sony Ten 3 channels starting 8 February 2021 in India. As part of the initiative to provide the best international sporting...

Television TV Channels Sports
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Star India renews its broadcast rights for Wimbledon

KOLKATA: Star India has extended the broadcast rights for The Championships, Wimbledon for the next three years (until 2023) with the All England Lawn Tennis Club (AELTC). As a part of the long-standing association between the AELTC and Star India, viewers and fans will get to watch the world’s top...

Television TV Channels Sports
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Tennis Channel launches OTT service

MUMBAI: Pay-TV platform Tennis Channel has launched a subscription-based streaming video service in Germany, Switzerland, and Austria, where tennis has mass followers. The OTT service, launched on 28 April, offers on-demand and live content. It will be rolled in other markets later. The 24-hour OTT...

iWorld Over The Top Services
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Mirza and the art of brand endorsement

MUMBAI: There was a time when she was the darling of the nation’s advertisers and of course ad agencies. The creative directors and TVC makers hoicked Indian tennis great Sania Mirza into as many commercials as they could and made her face for Cadbury Bornvita, TVS Scooty, Sprite, Volini, Air India...

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