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ASCI unveils new brand identity, steps up focus on digital

Mumbai: The Advertising Standards Council of India (Asci) is all set to update its guidelines and procedures according to the changing requirements of the digital era. The advertising industry’s self-regulating body has unveiled a new brand identity on Wednesday to reflect the agenda of becoming...

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Digital Marketing – The Best Way To Create Branding

In this digital world, where everything is automated, many companies try to implement digital solutions for their problems. By hiring the relevant services, it is possible to sort out any problems using technology. Marketing is one such aspect to be considered in the business world. There are...

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Smart TV ownership to surpass 50% of homes globally by 2026, says report

Over 665 million global households owned a Smart TV by the end of 2020 accounting for 34 per cent of the total households, said the US- based firm Strategy Analytics in its latest report.

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ZEE set to onboard over 500 tech experts for digital hub in Bengaluru

New Delhi: Media and entertainment conglomerate ZEE Entertainment Enterprises Ltd (ZEE) is set to expand its digital footprint by setting up a cutting-edge technology hub in Bengaluru to drive innovation and exponential growth for its integrated platforms.

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TV ad spend touched Rs 35, 015 crore in 2020 despite pandemic

Despite the pandemic’s devastating blow to businesses worldwide, the Indian media and entertainment sector showed ‘remarkable resilience’, according to PwC’s Global Entertainment and Media Outlook 2021-2025.

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