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Zee Theatre expands its content slate with four musical blockbusters

Mumbai: Zee Theatre brings star-studded stage productions like "The Sound of Music", "Hairspray Live!", "Peter Pan Live!" and "Billy Elliot: The Musical" to the small screen. This is the first time that four international musical blockbusters can be seen on Indian television.

Television TV Channels GECs
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DTH sector lost 0.37 mn subs in the quarter ended 31 Dec’21: Trai

Mumbai: The total active subscriber base of the pay direct-to-home (DTH) sector declined from 68.89 million at the end of September 2021 to 68.52 million at the end of December 2021, as per data provided by the Telecom Regulatory Authority of India (Trai). This is in addition to the subscribers of...

DTH DTH Operator
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HUL most prolific advertiser in week 5: Barc data

Mumbai: With ad volumes of 5635.09 (‘000s) FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the fifth week of 2022 (29 January to 4 February) according to Broadcast Audience Research Council (Barc) data. Reckitt Benckiser grabbed the second position at 2359.58. Procter & Gamble...

MAM Media and Advertising Ad Campaigns
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Our OTT business is poised for strong growth with this rebranding: Tata Play CCO Anurag Kumar

The advent and popularity of OTT platforms forced almost all major traditional content distributions platforms to reinvent themselves in the last couple of years. But category leader Tata Sky’s decision to go for a complete identity overhaul, rebranding itself as Tata Play, was a big move...

DTH DTH Services
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HUL top advertiser, Tata Play most advertised brand in week 4: Barc

Mumbai: With ad volumes of 4940.62 (‘000s) FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the fourth week of 2022 (22 to 28 January), according to Barc’s weekly data. Reckitt Benckiser was second at 3449.43. While Cadbury’s India, ITC, Godrej Group, Procter & Gamble, LIC...

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