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HUL most prolific advertiser in week 5: Barc data

Mumbai: With ad volumes of 5635.09 (‘000s) FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the fifth week of 2022 (29 January to 4 February) according to Broadcast Audience Research Council (Barc) data. Reckitt Benckiser grabbed the second position at 2359.58. Procter & Gamble...

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HUL top advertiser, Tata Play most advertised brand in week 4: Barc

Mumbai: With ad volumes of 4940.62 (‘000s) FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the fourth week of 2022 (22 to 28 January), according to Barc’s weekly data. Reckitt Benckiser was second at 3449.43. While Cadbury’s India, ITC, Godrej Group, Procter & Gamble, LIC...

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Tata Group to replace Vivo as title sponsor of IPL

Mumbai: Business conglomerate Tata Group is all set to replace Vivo as the title sponsor for the Indian Premier League (IPL) next year, said the league chairman Brijesh Patel on Tuesday. The decision was announced post the governing council meeting. “Yes. Tata Group will replace Vivo as title...

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Tata Capital unveils new campaign for Flexi Plus Loans

Tata Capital, the flagship financial services company of the Tata Group, has unveiled its integrated marketing campaign titled ‘India - Apne Mann Ki Karo’ to promote its latest offering, Flexi Plus Loans.

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Taneira onboards Shalini Gupta as GM to spearhead growth

Taneira - the women’s ethnic wear brand from Titan, the Tata Group company has announced the appointment of Shalini Gupta as general manager – marketing, category, design, and supply chain.

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