MUMBAI: Seventynine, the mobile ad network has clocked record growth serving 700mn ad requests within three months of operation. Launched in July 2011, Seventynine started commercial engagement in the market in April 2012 with a focus on rich media inventory especially videos to enrich user experience.

Currently, Seventynine is working with brands such as Microsoft, Lufthansa, Nokia, Opera Mini, ICICI bank, ICI Dulux, Tata Docomo, Nazara, Mcarbon, Techzone etc. and is in talks with other large brands for similar association. The mobile ad network is focusing actively on building inventories across mobile applications and mobile web.

Chirag Shah, Co-founder, Seventynine, said, ?We are excited about the growth Seventynine has witnessed in no time. Industry statistics have proven that Smartphone users spend 2/3rd of their mobile phone time on apps and youngsters especially teens are most likely to respond to an ad regardless of how it is served. At Seventynine, we are striving to capture the opportunity mobile has created, trying to monetize the platform for app developers and publishers.?

?Mobile phone and mobile internet users are growing rapidly and consumers are spending more time on mobile as compared to TV, newspaper and internet. We are actively focusing on innovative technology solutions to create the differentiation that will position us ahead of the curve.? added Deven Dharamdasani, Co-Founder, Seventynine.

Seventynine has managed to add a highly credible publisher database to its portfolio. Seventynine is working closely with The Times Group, Network 18, Reuters, Business Standard, Nimbuzz, Angry Bird, Talking Tom Cat etc and has tie-ups with leading exchanges across the world.

Seventynine is the one of the fastest growing mobile ad network in the country with Rich Media serving capability such as videos and HTML5.

To know more, please visit: http://www.seventynine.mobi

MUMBAI: Imagine being trapped in a room with strangers, and the walls get crunched everyday to become smaller and smaller. MTV is back with its innovative multi platform reality show ?MTV Crunch ? Season 2?. This time it is more extreme and edgy with 3 power brands like MTV, Tata Docomo and YouTube coming together to make the show more interesting for its viewers. MTV Crunch will premiere on Monday, 4th June 2012 at 8:00pm, every Monday to Friday only on MTV. The show will be streamed live on YouTube 24x7 on www.youtube.com/Mtvindia. Full episodes and uncut footage will also be available to Tata Docomo Users.

Commenting on the show, Aditya Swamy, EVP & Business Head, MTV India, said, Crunch is an orignal format we developed last year. It?s where transmedia storytelling meets a social experiment. Crunch will create 720 hours of non-stop reality, will feature some of India?s most popular reality stars and is a reflection of the space starved urban jungles we live in today. It?s a show where the smartest use of game theory will decide the winner.?

Ritesh Ghosal - Head, Brand Marketing, TATA Docomo added, ?A multi-screen, 24 hour reality show requires interactive access to the content on the internet and consistently high internet speeds to enjoy completely. Between Youtube and Tata Docomo photon, MTV Crunch has the right ingredients to own the youth?s eyeballs and a mind as no TV show has ever managed.?

This year ?MTV Crunch? has brought in many memorable & iconic contestants from earlier shows such as Roadies & Splitsvilla: Nauman Sait who was the winner of Roadies Season 6. Joanna Magge, from MTV Splitsvilla fame. Another popular face of Indian soaps Umar Wani joins MTV Crunch this season as he enters to test his skills to survive the drill. No stranger to reality show survivals is also MTV Roadies Season 6 contestant Varisha Hawelia. Shristii Pankuj and Bosky Bhatia who were also part of MTV Splitsvilla and know about survival on reality shows. Kahkasha, Siddharth and Vickey - the trio from chat house are also back....What?s in store for them??? And many other interesting characters which will add on to the glam & drama, such as the twins Amrin Khan & Afreen Khan and Nauman & Salman Sait who have featured in many TV serials and reality shows.

?MTV Crunch - season 2? will have 6 rooms, 3 contestants in each room over a period of 30 days. Each room will experience a bi- weekly crunch and the room size will be reduced by 25% at the end of each week. This season the format is different and there are some added twists and turns which will add to the drama and take survival in the room to another level.

MTV Crunch will see an elimination every week and the contestants will have to fight it out for survival. MTV Crunch promises to get better and extreme in season 2 with some added twists.

Mumbai: Interesting topics and insights were discussed at the MTV Youth Marketing Forum 2012. This year the ?Power of One? was discussed at the forum along with various trend experts and esteemed panel of speakers comprising Henri Holm - Sr. VP at Rovio Entertainment (creators of Angry Birds), Andrew Ridley - Co-Founder of WWF Earth Hour, Simon Smith - Digital Director at Interbrand Europe, Angela Barkan - Sr. Director of Marketing and Publicity at Sony Music Entertainment and renowned author Chetan Bhagat. The forum concluded with MTV launching the largest youth study on the millennial generation TATA DOCOMO presents ?MTV Power of One - Youth Marketing Forum 2012? at The Hangar, The Lalit, Intercontinental on the 27th April.

The forum sessions had Bollywood Star & Heartthrob Imran Khan in conversation with VJ Anusha on how films are pushing creative boundaries and how youth icons are constantly reinventing themselves. The other celebrities who were a part of the forum were MTV VJ & Actor Ayushman Khurrana, Sunburn co-founder Nikhil Chinappa and Bollywood director Bijoy Nambiar.

Aditya Swamy, EVP & Business Head - MTV India opened the forum by throwing some light on the astute study on today?s youth, undertaken by MTV titled ?Power of ONE?. The study conducted in conversation with 5000 trendsetting young people across 31 cities in India was launched at the forum. The study reflects these young people?s perspective of life, technology, causes and values. The various topics discussed at the forum were power of social media, youth power in action, interactive workshop on case studies of brands across the globe on how they have co-created with youth and translated campaigns into movements, perspective on marketing and creating music for the younger audience, initiatives that has the potential to become a revolution. The day will also included prominent brand bosses from Tata Docomo, Nike India, Viacom18 Motion Pictures and more who discussed how brands need to engage in a dialogue with the audience in this world where one is the majority and the audience are the dictators.

Speaking on the conclusion of the forum Aditya Swamy, EVP & Business Head- MTV India said, "Dissecting and bisecting young people is an obsession at MTV. A herd of insight hunters armed with their non traditional techniques, capture the real and virtual behaviour of our trendsetters, jump right in to leverage the Power of One" Sumeet Pahwa, GM Marketing - TATA Docomo added, "Tata DOCOMO is has always associated itself with the youth and it has been a great experience for us to work with MTV on a study that tries to understand the youth. The study will help a lot of brands, marketers and others to understand the mind -set of the youth which will in turn be useful for them".

The forum was anchored by MTV?s resident funny man Cyrus Broacha, who added oodles of spice to the food for thought. Adding to the dose of laughter was Sorabh Pant, who with a stand up act showcased the younger side of life.

MTV event was personification of the digitally savvy young generation. All participants were equipped with RFID enabled wrist bands; that instantly checks in to their respective Facebook, Twitter and Linkedin accounts as they step into the event premises. At the event, MTV also put up installations that are a personification of youth power. There were walls with themes like India against corruption campaign with a Anna topi and hammer installation, Slut walk wall with a life size mannequin signifying the Slut Walk campaign, a giant Earth Hour wall with a 3D switch, a Meter Jam installation, a huge MTV ACT wall showcasing the causes supported by MTV across water conservation, recycle, save trees them etc. The event also had the ?Youth Marketing Forum 2012? research/book on display. The attendees could instantly broadcast their views on the social media by flashing their RFID enabled bands at the installation.

Tata DOCOMO presents ?MTV Power of One - Youth Marketing Forum 2012? had an eclectic mix of speakers imparting knowledge and insight into the dynamic youth of today, revealing how the youth prefer to be ring players and not ring viewers.

Mumbai: Milestone Brandcom, a leading and fastest growing integrated Out-of- Home brand communications agency in India breaks an exciting campaign, cutting through the monotonous displays out-of-home, to announce the launch of the Tata Docomo Brand store across MPCG.

Docomo has launched over 15 new Brand Stores across MPCG. The media mandate was to generate awareness & create buzz & hype around the newly launched stores.

Today, mobile services are not merely used for calling your loved ones. The role a telecom operator plays in our day to day lives goes way beyond the basic functionality of making a phone call. The concept behind the BRAND STORES is to convey to the audiences, with Tata DOCOMO life is much more than just talking, that Tata Docomo understands the various expectations of their customers to fit their life in a store.

?The communication objective was to generate maximum footfalls to the store and urge the audiences to live the dynamic world. The strategy adopted was that of location branding, by being present within a kilometer radius of the stores to announce the arrival of Tata Docomo in the consumers? neighbourhood? said Imtiyaz Vilatra, Founder Member & Managing Partner at Milestone Brandcom.

Milestone Brandcom creatively depicted the exciting theme of ?fitting in an entire life in a store? with an actual car mounted on a billboard in Bhopal with some suitcases stacked up on it. The car was outlined with white led lights along its edges to give it an attractive glow during the night catching a good visibility & glow in the night almost up to 200-300 meters. While the actual creative displayed a car with luggage piled up on its top, the OOH innovation replaced it with actual car and real luggage, making it stand out and get talked about. So much was the impact that almost all leading dailies captured the innovation and wrote about it in press.

Somdev Sen, Head of Marketing at Tata Docomo (MP&CG), said, ?People buy newspapers to read news, people tune in to radio for music, or watch Television for news and entertainment ? hence advertising is looked upon as an interruption. But Outdoor is the only medium where advertising is not an interruption but a welcome platform for information dissemination. We wanted to infuse life into an otherwise static medium; and this initiative by Milestone has not only managed to grab mindshare but also noticed attention from press and got great PR coverage which is impressive?.

MUMBAI: Bindass, the first 360 Degree Entertainment Brand for the Indian Youth, will co-author the Indian edition of the book, ?Generation Einstein?, along with the renowned international author and speaker, Jeroen Boschma.

The book describes a new generation, ?Generation Einstein? that was born during the last decade of the previous century. The youth and young adults of today aged 12 to their early or mid twenties represent a new generation with positive characteristics and values which are shared amongst young people all over the world and therefore the first real global generation. The book stresses upon the significance of the youth as an important part of the market. It?s about a faster and more social generation that understands the world better than anyone else. The book aims to decode this generation and help marketers reach out to them.

Mr. Keith Alphonso, Business Head, UTV Bindass said, ?Technology and communications have brought global aspirations to the Indian youth and a lot of the international trends witnessed abroad are evident here as well. But, there is and will always be a certain Indian?ness that sets apart the Indian youngster. Studies after studies show an extremely high level of aspiration and confidence but this is coloured by a certain fragility which is almost unique to India. It is imperative that global brand managers devise their local strategies on these ground realities! Marketers need to realise that the youngsters are very savvy costumers and you can?t reach out to them without understanding their needs. We at UTV Bindass have our finger firmly on the pulse of the youth and understand this Young India. By co-authoring this book with Jeroen we have opened up our vast archive of research based insights to make the book?s Indian Version truly relevant and contemporary. As a part of Bindass Open Source, we believe that by sharing our insights with brands and partners like Jeroen, we will all be able to get a more robust and current understanding of Young India.?

Already published and immensely successful in the international market, the version co-authored by Bindass, will be specific to the Indian market and will speak about the emergence of a global generation in India, their likes, dislikes, lifestyle and what sets them apart from the others. The book will also throw light on the new age communication strategies like ?Increation? which is a more effective method of communicating with a youth segment. The new methodology of research ? INCREATION involves putting many ideas to test, then trying to use the reactions to narrow down the ideas, The researcher will look for over lap on what connects to solutions?leading to that one big insight that results into that one big idea. Young people are ultimately suited to working with in-creation projects. They are extremely creative because of the world in which they live and their present stage of life.

The Indian edition of Generation Einstein also goes on to explain the communication strategies that marketers could adopt in reaching out to the youth with the help of India specific case studies like Tata Docomo, Bindass, Virgin Mobiles and many more.

The announcement of the Indian edition of Generation Einstein is another step by Bindass in creating awareness about internationally recognized methods of understanding and engaging brands in India with this generation, the book is expected to hit stands by end of April 2012.