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After Ekatvam, Tanishq highlights India's cultural diversity in new campaign

NEW DELHI: After being brutally trolled for its controversial Ekatvam campaign last year, it would seem that jewellery brand Tanishq has learnt its lesson. Instead of fixating on a particular religious community, the brand is playing up the unity in diversity sentiment in the new brand proposition...

MAM Media and Advertising Ad Campaigns
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Mia by Tanishq partners with Voot Studio to celebrate love

Viacom18’s branded content arm, Voot Studio ,and Mia by Tanishq have collaborated for an exclusive Valentine’s Day brand film that defines celebration and true love. 

MAM Marketing MAM
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Festive season spurs growth for Titan in Q3

NEW DELHI: The third quarter of FY21 pushed lifestyle giant Titan on an impressive growth journey after a stunted performance for almost six months in the wake of the Covid2019 crisis. The festive season, headlined by the Hindu festivals of Dussehra and Diwali, prompted the jewellery division to...

MAM Marketing MAM
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#Throwback2020: The year's most controversial ads

NEW DELHI: Advertising informs. It generates awareness, entertains; less often than not – if one goes by harsh cynics – leads to a buy decision, and with even lesser frequency flies into controversy. Sometimes the storm that follows proves beneficial for the brand, especially if it is a cult...

MAM Media and Advertising Ad Campaigns
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Titan's jewellery business clocks 15% growth in festive season

The recently concluded festive season fared well for Titan Co. The jewellery division of the company witnessed a mid-teens growth (around 15 per cent) for the 30 day festive stretch from Dussehra till Diwali over the corresponding period last year, with a decent recovery in studded jewellery sales.

MAM Marketing MAM

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