MUMBAI: Tam India's strategy research paper "Penta-gration," which deals with a new technique to measure TV sponsorsh
MUMBAI: TAM India will be presenting three papers at the WAM conference in Canada this June.
MUMBAI: The team from Tam Media Research India is on cloud nine after creating history at the WAM (World Audience Mea
MUMBAI: Earlier this year, Tam Media Research's paper on Product Placement was selected as the best paper amongst the
MUMBAI: Tam India has reason to celebrate.
MUMBAI: The Asian cable and satellite industry in 2003 accounted for almost 190 million multi-channel homes, up 40 mi
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