New Delhi: Snapdeal.com, India?s largest online marketplace has introduced the revolutionary concept of Brand Stores. An exclusive page which allows brands to create their own store on Snapdeal.com, Brand Stores provides a new experience to consumers for browsing and shopping for their favourite labels.

With the launch of Brand Stores, brands will benefit directly from Snapdeal?s vast consumer base of 18million subscribers and its presence across more than 2000towns and cities. It will bring international, national and regional brands and merchants closer to consumersacross the country. Brands can sign up to open their Brand Store on Snapdeal ata ZERO fee.

Features of Brand Stores:

? Customizable content and layout

? Flexibility to run promotions and conduct exclusive product launches

? Participating insite-wide promotions

? 24 x 7 x 365 store hours

? Zero cost in providing information & support to customers. It is managed by Snapdeal

Kunal Bahl, Founder &CEO, Snapdeal.com said, ?With Brand Stores, the power will now be in the hands of the brands. They wouldnow be able to decide the look and feel of their page,customize their product selection, manage promotions and exclusive launches. Similar to how brands open stores in malls that cater to a particular geographic area, irrespective of the size of their operation, they can now open a store in an online mall through which they can supply locally, but sell nationally.?

Brands can sign up on www.SellonSnapdeal.com and will be guided through the process of opening their store. Some of the major brands have already signed up for this feature including Micromax, W for Woman, Slazenger and many others.

Speaking of the launch of Brand Stores,Deepak Mehrotra, CEO, Micromax Informatics Limited said, ?Today restless youth demands technology that saves time, money and energy. With virtual brand stores, customers will be empowered to make informed decision regardless of their location across the country. Also, it combines the best of both the online and in-store experience and helps us to better serve our customers with personalized attention. We are glad to be a part of the new initiative from Snapdeal which will provide a whole new experience to browse and shop for their favourite products in a matter of a few clicks?

Micromax Brand Store - http://www.snapdeal.com/brand/micromax

W for Woman, which is premier women?s apparel brand in India has also signed up for this feature. AnantDaga, CEO, W said, ?I think it is a great step taken by Snapdeal. It is a win-win situation wherein the brand gets the opportunity to present its true essence while Snapdeal leverages its strength in domains of technology and distribution. I am sure this concept will take the business to the next level.?

W Brand Store ? http://www.snapdeal.com/brand/w

Nitin Mayor, Director, Mayor International Ltd. (Slazenger, Gola, Lonsdale) said, ?We feel that the Brand Stores concept is a great platform and will definitely give our brands more focus. This will make it easier for the end consumer to navigate directly to our brand and find the products he is looking for. Snapdeal.com has clearly managed to replicate the shop in shop concept onto an online portal which is absolutely fantastic.?

Slazenger Brand Store - http://www.snapdeal.com/brand/slazenger