MUMBAI: The Board of Qyuki Digital Media Pvt Ltd announces the appointment of Samir Bangara, as its Managing Director and CEO, succeeding Poonacha Machaiah. Samir will assume his new role from June 3, 2013.

Prior to this appointment, Samir Bangara was the Managing Director of the digital business at Disney UTV, which is one of India?s leading digital businesses, specializing in games, audio & video content. With 15 years of extensive experience in the media and technology space, Samir was responsible for driving growth and scaling the digital business of the company in various avatars.

?More than track record in building companies, what is important to me and A R Rahman is that, the goals and dreams of people that join our endeavour are equal to ours. We welcome Samir in joining us both as part of the founding team, confident of his commitment, aspirations desire and abilities to venture with us beyond where individually we are capable of?, said Shekhar Kapur.

?We at Qyuki are indebted to Poonacha for being able to take the broadest of visions of AR Rahman and myself. Thank you Poonacha for being an integral part of our dream and giving it form and structure, based on which we are able to drive our goals forward today?, said Shekhar Kapur.

?Unlocking the creative potential of India is an incredibly compelling idea. I was in the midst of starting my own venture focussed on this when I met Shekhar. The ability to partner Shekhar Kapur and A R Rahman and coming aboard Qyuki added terrific synergies to my own ambitions and propel them to the next level? said Samir Bangara.

?Any start up in this space is like sailing into the high seas with sails being ripped by uncertain storms. Poonacha has been a great captain at the helm and kept the ship steady and on course. He will be missed and we wish him luck? said AR Rahman.