Mumbai: Sony Music Entertainment has bagged the worldwide digital distribution rights of the much awaited Yash Raj Film, ?Ishaqzaade?. The movie stars debutant Arjun Kapoor, prolific film maker Boney Kapoor?s son and the feisty Parineeti Chopra, who was last seen in the caper Ladies Vs Ricky Bahl. Habib Faisal, the award winning director of Do Dooni Chaar and an award winning writer (Band Baaja Baaraat) is at the helm of ?Ishaqzaade? which is a romantic flick that revolves around the story of two people who are born to hate, destined to love!

Talented music director Amit Trivedi and eminent lyricist Kausar Munir have filled the music of this masala entertainer with earthy flavors.

There are five original songs & two remixes in the album encompassing a wide array of themes. The track ?Aafaton Ke Parinde? will be digitally released on 4th April 2012, followed by digital release of the full album on April 12. With this alliance Sony Music will leverage its entire digital delivery bandwidth for offering audio and audio visual music content of this film on mobile devices and other mobile & internet based platforms.

Sanujeet Bhujabal, Marketing Director Sony Music India said, ?Music director Amit Trivedi?s taste of music, immense talent and composing skills adds an earthy essence to the music of the movie. The music of Ishaqzaade is sure to strike a chord across all age groups. With the unique mix and match of compositions combined with the talent of fabulous singers like Javed Ali, Vishal Dadlani, Suraj Jagan, Sunidhi & Shreya, we expect a great response from music lovers".

The soundtrack features voices of Sunidhi Chauhan, Shreya Ghosal, Javed Ali, Vishal Dadlani, Shalmali Kholgade, Suraj Jagan , Divya Kumar & newcomer Shalmali Kholgade. The movie is set to release on May 18, 2012 globally.

MUMBAI: 9XM, India?s No.1 Hindi Music Channel, in collaboration with Sony Music India has launched its own version of the song that has created a rage world over - ?Kolaveri Di?, starring 9XM?s Bheegi Billi. Titled ?Why is Bheegi Billi Just Like This?, the animated version, developed by the in-house team at 9XM, showcases various ?oops moments? faced by Bheegi Billi.

Speaking on the initiative, Mr. Amar Tidke, Head of Programming, 9XM said "We are pleased to collaborate with Sony Music India and present our viewers with a kickass animated version of Kolaveri Di. It is our constant endeavor to provide content on the channel that is not only entertaining but also current and topical. 9XM?s viewers have always appreciated the innovative programming, be it the Bakwaas Band Kar specials, the Bheegi Billi brand integrations or the series on 9XM Investigates. 9XM has always recognized the power of music and is the only channel in the country to have gone ahead and created its own rendition of the song that?s taken the world by storm! Keep watching the Channel for many more such innovations."

Kolaveri Di from the upcoming Tamil film ?3? is written and sung by superstar Dhanush and is composed by music director Anirudh Ravichander. The song instantly became viral upon its official release by Sony Music India, garnering massive hits on YouTube. Within a few weeks, YouTube honored the video with a Recently Most Popular Gold Medal Award for receiving a large number of hits in a short time.

Mr. Sanujeet Bhujabal, Marketing Director, Sony Music India said, "Kolaveri Di has become an anthem where in people across the globe are humming the song and creating their own versions. We are happy to be associated with 9XM where in the song and its concept will be featured in a new creative format and I am sure people will enjoy this too."

In the recent past 9XM had teamed up with Sony Music for music integration between FIFA World Cup 2010?s official anthem -?WAKA WAKA (This Time for Africa)? and 9XM?s football anthem featuring the animated characters. This initiative received a stupendous response from Viewers making it an instant hit on the Channel.

Stay tuned to 9XM to watch the very innovative version of Kolaveri Di featuring Bheegi Billi. You can also watch the song on www.9xm.in and download the full length video and audio of the song or the wallpaper through mobile phones. You can also set the song as your caller tune and ringtone [sms ?Billi? to 56060].