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#Retrace2021: Same passion for global content in Tier 2 & 3 cities as in metros: Zeel’s Amit Shah

With a career spanning over two decades, Zee Entertainment cluster head – North, West, and premium channels Amit Shah has amassed experience in sales and marketing from two leading FMCG organisations – Dabur and Mondelez.

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#Retrace2021: The long road to recovery for the travel sector

'Tis the Season! To be jolly and ring in the holidays. Except that it is not. Just when it seemed like life was returning to normal, the spread of the omicron variant has once again put a question mark over the travel plans.

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#Retrace2021: The emergence of new advertiser categories in sports genre

As LIVE sports returned to Television in full swing in 2021, several new categories of advertisers also dived in to make the most of the opportunity to establish a connect with consumers. From e-pharma, gaming, cryptocurrency to several new-age brands flocked the TV space with a marketing blitz.

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#Retrace2021: 30-40 per cent of our investments will be in regional content: Manish Kalra

Outlining the vision for Zee4.0 at the company’s 39th AGM held prior to the Zeel-SPNI merger, CEO Punit Goenka had said that the roadmap for the next three years is going to be driven by digital.

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GUEST COLUMN: Top marketing trends brands may need to adopt in 2022

With the rising internet and smartphone penetration and social media usage, especially in tier-II and tier-III cities, the way brands engage with their clients has irrevocably changed. Digital adoption has been the primary focus for marketers in 2021.

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