MUMBAI: It began as a backyard game with friends gunning and chasing each other but no one had ever imagined that life would turn this into reality! In an endeavor to comprehend the psyche of teenagers and understand the stress and pressures of modern life on them, Channel [v], the leading youth entertainment channel, brings to you "Gumrah - End of innocence", a shocking tale of some of the most heinous crimes committed around the country by the innocent driven to a moment of insanity.

?Gumrah? is a one hour show that depicts crimes committed by youngsters and the larger issue or factors that lead to such impulsive actions. With a gripping narration and plot of shocking crimes like murder, robbery, drug and sexual abuse, each episode will be reenacted and recreated with tales of people closely associated with the accused including their family and friends. Each exclusive episode features experts and psychologists providing an in-depth analysis of what could have possibly been the reason behind these actions and how it shaped the minds of these young criminals. The show is divided into 13 invigorating episodes and will be hosted by young and dynamic Karan Kundra, of "Kitani Mohabbat Hain" fame.

Announcing the launch of the show, Prem Kamath, Executive VP & GM, said "Whilst teen crime is a rare discussion in general media or our living rooms, it often consumes youth that have an extremely bright future. Considering this, it is important to understand what factors actually lead to the occurrence of such crime. In the show, we have analyzed 13 such cases and with the help of experts and psychologists tried to explain the possible reasons behind such gruesome actions. With the explosion of media and western values, youngsters today face various pressures that have an immense influence on their actions at large. Gumrah aims at uncovering these circumstances and sensitize the youth from falling in harms way."

?Gumrah? is co-produced by ALT Entertainment, a division of the umbrella brand Balaji Telefilms, and Lost Boy productions. This is the first television show produced by ALT Entertainment, which has to its fame noteworthy movies which include Love Sex Aur Dhoka, Ragini MMS, Shor in the city and the most acclaimed movie of year 2011 ? ?The Dirty Picture?.

Ekta Kapoor, Joint Managing Director, Balaji Telefilms, said "Gumrah is the first teen crime show on television that is based on real time incidents and has on board experts who explain the psyche of children and the possible reasons behind such gruesome actions. The concept of the show is very captivating and informative. When Channel [v] approached us with the show we instantly agreed as the show will definitely have a huge connect with the audience. It is the first television show produced by ALT entertainment" Gumrah -End of Innocence launched on March 11, 2012.

Tune in to watch as the mystery unravels: Gumrah ? End of Innocence every Sunday at 1900 pm only on Channel [v]

Mumbai: Channel [v] achieved 30 GRPs this week and marched ahead of its close competitors ? MTV and Bindass in the highly fragmented youth entertainment category. The popular youth-based fiction shows Dil Dostii Dance and Humse Hai Liife have been the key propellers of this performance.

Channel [v] has been strengthening its dominance in the youth prime time band of 7-8 pm over the last quarter. The channel for the first time experimented with a daily fiction by launching Dil Dostii Dance in Q2 2011. The show has done exceedingly well and has led the genre for over three months.

The channel?s new fiction show Humse Hai Liife ? with just five weeks on-air has now climbed the charts to be the number one show for two consecutive weeks. Both the daily fiction shows, Humse Hai Liife and Dil Dostii Dance are campus-based concepts that focus on determined and passionate youngsters who want to make it big in life through their passions.

The average time spent by the youth (CS15-24 ABC) on Channel [v] during the youth prime-time band of 7-8 pm for weeks 37-41 has been 11.2 minutes; making it second only to Indian television leader, Star Plus (14.2 minutes). This landmark performance shows the pull of the channel among the audience, even when compared to GEC heavyweights.

Commenting on the performance, Mr. Prem Kamath, Executive VP and GM, Channel [v] says, "Our thorough research and understanding of the youth has helped us grab eyeballs time and again. We have pioneered a range of genres - from music, to reality and now fiction, with a single agenda of being in sync with youth preferences and reflecting their lives and aspirations in our content. The success of these properties is evident as viewership of primetime airings has not only beaten competition but also mainstream GEC?s.?

After the resounding success of campus-based concepts that connect with the youth, the channel has a set of big ticket shows in the pipeline.

*Source: TAM Wk41, HSM CS 15-24 ABC, HSM Markets, Weekly GRPs