Mumbai: POGO Amazing Kids Awards (PAKA) 2012 is back to felicitate India?s most talented kids for the ninth consecutive year. PAKA, India?s first kids? television awards ceremony, upholds the channel?s tradition of discovering, recognizing and celebrating, the amazingly talented kids across India across various categories including dance, music, sports, social service, etc.

This year?s 8 winners, selected from over thousands of entries, are par excellent in their respective fields
and were felicitated on November 16, 2012 by Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India Pvt. Ltd., Krishna Desai, Director, Content, South Asia, Turner International India and superhero Chhota Bheem in Mumbai.

PAKA 2012 winners have truly done India proud and continue to strive towards excellence:

New Delhi: Over 5 lakh students from 550 schools across 6 cities in India will get the opportunity to become just like Chhota Bheem - strong, smart and secure with the help of POGO?s new School Contact Program (SCP) ? ?Chhota Bheem ka Fatafat Formula?. This month long initiative has been training young school children basic self-defense techniques to protect themselves and those around them. Through this SCP, POGO aims to empower children and also impress upon them the importance of safety in day-to-day life.

?Chhota Bheem ka Fatafat Formula? will be carried across 80 schools in Delhi until the end of August. Using Chhota Bheem as the inspiration, trained personnel appointed by POGO, will teach kids from Standard 1 to 8 simple maneuvers that will help them to protect themselves and their young friends and escape unharmed from dangerous situations. The session is guaranteed to be fun, interactive and engaging, providing an optimumlearning environment for the children.

The main objective is to teach kids the power of ?Mind over Might? in detrimental situations. At the end of the session, kids will get a certificate from Chhota Bheem and some exciting goodies. Apart from this, POGO has also animated some of the special moves and is playing them out on the channel and the website www.pogo.tv for millions of kids across India to learn and enjoy.

To add to the excitement, Chhota Bheem made a surprise visit at Frank Anthony High School in Lajpat Nagar today and entertained kids with a special performance. Children were thrilled to see their favourite toon star and were eager to learn new techniques from Chhota Bheem himself.

Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India Pvt. Ltd. said, ?POGO understands the influence that its shows and characters have on children and hence, has always aimed to engage them through various innovative and constructive initiatives. The idea behind this year?s School Contact Program is to not only entertain kids but also teach them simple techniques to protect themselves and their friends from harmful situations just like Chhota Bheem. School Contact Programs are an excellent platform to bridge the gap between kids and their favourite channel and cartoons.?

POGO?s SCP will be conducted across Mumbai, Delhi, Bangalore, Kolkata, Ahmedabad and Chennai from July 23 ? August 30, 2012. ?Chhota Bheem ka Fatafat Formula? is presented by Candyman Choco Double Eclairs, powered by Johnson and Johnson Band Aid and has associate sponsors Britannia Treat and Ranbaxy Chericof.

Here is a chance for every kid to become the ?Chhota Bheem? of their neighborhood!

Mumbai: POGO, the number 1 kids? entertainment channel, recently added another feather to its cap. ?Dholakpur Breaking news?, a pioneering marketing initiative undertaken in 2011 as a part of an on-air and School Contact Program contest, won the Bronze medal in the category ?Best Integrated Communication Program? at the Event & Entertainment Management Association (EEMA) Awards 2012.

The ?Dholakpur Breaking News? contest gave children a unique opportunity to create a news story for their favorite superhero, ?Chhota Bheem?, and win a chance to feature on the channel. To enter the contest, kids simply had to watch their favorite channel POGO every Monday to Friday from 6:00pm for a series of fun breaking news clips and suggest their innovative end to the news story by calling ?Dholakpur News Centre? on 58888388 or by logging on to www.pogo.tv.

As a part of an extensive School Contact Program (SCP), POGO also visited 800 schools across Gujarat, Uttar Pradesh and Hyderabad to give kids the contest entry form and fill it with their report of how they think Chhota Bheem should solve the issue/situation shown in the breaking news clip. The form was then submitted in the POGO drop box specially installed in schools for this purpose.

Six lucky winners were featured on POGO as Chhota Bheem?s special reporter, reporting their winning ?Dholakpur Breaking News? story. Additionally, 30 runners up winners were announced on POGO during the airing of Chhota Bheem every Monday-Friday at 6:00pm. Over and above all runners up were rewarded with I-pod shuffles every week.

Dhawal Katkar, Director, Marketing and PR, South Asia, Turner International India said, ?It is an honor to receive this award from EEMA. The idea behind the initiative was to not only encourage children?s creativity in a fun and engaging manner but to also give it a platform. It was a very innovative concept which to our delight has received a phenomenal response from kids and the industry. This recognition has encouraged us to roll out this year?s SCP with yet another unique concept. Currently, we are undertaking ?Chhota Bheem ka Fatafat Formula?, a SCP in which trained professionals will be teaching over 5 lakh students how to use simple self-defense techniques to protect themselves and their young friends from dangerous situations. We hope this campaign will receive the same success.?

EEMA is the only unified voice of the event management and experiential marketing industry. EEMAX 2012 was the fourth edition of the awards which recognized exemplary work in the events and experiential marketing space. In the ?Best Integrated Communication Program? category, Pogo competed against not only brands in kids/broadcast but the across the various brand categories in India.

Mumbai: After holding the Number 1 title in kids? Genre over the past 6 months**, POGO has added two more titles to its mounting heap of accomplishments.

POGO achieves the Highest GRP of 174 in almost the last 6 years in the kids? genre. (Cartoon Network earned 181 GRP?s in week 21 of 2006) Also, the premier of ?Chhota Bheem movie: Dholakpur to Kathmandu? delivered 2.4 TVR at Sunday 12:00 Hrs. It is the highest TVR of any movie or show in 2012. This combined has led to POGO dominating the viewership pie with 25.6% relative share.

Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India Pvt. Ltd. said, ?We are elated with POGO?s increasingly better performance, week on week, and the irrefutable contribution of Chhota Bheem in making the channel reach such a milestone. The response received from our viewers is nothing but an encouragement to continue to provide quality and engaging content so as to surpass these accomplishments.?

Mumbai: Chhota Bheem has once again emerged as Kid?s Favourite TV Character (Ormax Media 2011). To add to these celebrations, POGO is also launching a new movie based on this larger-than-life series called Chhota Bheem: Dholakpur to Kathmandu. The movie will premiere on POGO, India?s No. 1 Kids? and Family channel, on Sunday, March 25, 2012 at 12pm.

Full of adventure and humour, this movie is about Chhota Bheem?s latest rescue mission in the snow-clad mountains of Nepal, battling vicious creatures to save the day yet again! Migo, a yeti cub is kidnapped by the evil Snow Leopard Clan to be sacrificed to their goddess. If Migo isn?t returned to his yeti father, the yeti will soon descend on Kathmandu and destroy all in its wrath. It is now upto our Dholakpur superhero ? Chhota Bheem and friends to travel to Katmandu and battle treacherous terrains and the Snow Leopard Clan to save Migo and return him in time to the Yeti else all of Nepal is doomed.

Says Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India Pvt. Ltd. ?We are delighted at the continued success of Chhota Bheem. The audience has shown phenomenal affinity and loyalty to the brand which has enabled us to sustain the title of ?Kids Favourite TV Character? and launch new movies on a regular basis which perform increasingly well. We look forward to pushing the boundaries in 2012 on Chhota Bheem across all platforms.?

As per Ormax Media 2011 report, Chhota Bheem is leading the list of Kids? Favourite TV characters with 21% market share. Another feather on the Turner cap is that 6 of the top characters in the survey, namely: Jerry, Tom, Mr. Bean, Ben and Krishna; are from Cartoon Network and POGO. The ranking for the most popular kid?s characters is derived from the bi-annual syndicated research called Small Wonders. This research is conducted amongst children of the age 6-14 years, across eight cities in India.