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IdeateLabs promotes Porus Jose as CCO

MUMBAI: IdeateLabs has recently appointed two senior creative directors to their team – Sajid Dadarkar and Ashwini Vyas. Among their various other responsibilities, the duo will be instrumental in charting a creative strategic roadmap for the agency and transforming the communication approach for...

MAM Media and Advertising AD Agencies
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How brands are leveraging Children’s Day for moment marketing

MUMBAI: Gone are the days when marketing only used to target adults with disposable income. Now-a-days, kids are an important constituent of marketing eco-system for brands, as they understand that kids can influence a lot of buying decisions of their parents. It’s no wonder then that 14 November...

MAM Marketing Brands
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POKKT sets a new digital advertising benchmark along with Nazara

POKKT, the leading smartphone advertising platform for mobile games in India and Southeast Asia along with Nazara, leading global gaming company, have recently underlined once again why mobile gaming is the future of digital advertising.

MAM Marketing MAM
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Parle Products eyes China for next phase of growth

MUMBAI: The girl with the glucose biscuit is probably the most iconic image after the Amul butter girl in India. The Parle-G girl is a part of the Parle Products family that has been in existence since 1929, founded by the Chauhan family in Vile Parle, Mumbai. Until a few years ago, as you crossed...

MAM Marketing MAM
O&M creates new Parle-G TVC

MUMBAI: In an attempt to cement its market leadership and strengthen its bond with the consumers particularly the newer generation of parents and children, Parle-G has launched its new ad campaign.

MAM Marketing MAM