MUMBAI: Star Plus, the leading Hindi general entertainment channel (GEC), is launching its new fiction property on 18 June.

Titled ?Pyar Ka Dard Hai Meetha Meetha Pyara Pyara?, the show is produced by Rajshri Productions.

The show will air every Monday - Friday at 10 pm. The channel is taking it?s another fiction show Sajda Tere Pyaar Mein off-air this week.

Pyar Ka? will compete with Colors? Uttaran, which is leading the slot. Sony Entertainment Television airs Kya Hua Tera Vaada at this slot, while Zee TV telecasts Mrs. Kaushik Ki Paanch Bahuyien.

Pyar Ka? addresses what really impacts the way the younger generation looks at and deals with relationships in their adult lives, the channel said. The story explores how the family environment and the upbringing play a major role in deciding how the child will cope with relationships in the future - whether he will have faith in love and relationships.

Star India business head - Hindi channels Nitin Vaidya said, "Star Plus has always made an effort to produce content that is fresh and different, touching upon different subjects and topics. With Pyar Ka Dard Hai Meetha Meetha Pyara Pyara too, it is a fresh look at family life in context to the youth. The focus is now on how mind-sets towards relationships are altered unknowingly due to a tense family environment."

Pyar Ka?, believes in "kal ki parvarish pe tike aaj ke rishtey" and is in tune with the channel?s philosophy ?Rishta Wahi Soch Nayi?, the channel said.

Mumbai: Star Plus is launching the second season of the singing reality show Jo Jeeta Wohi Superstar from 31 March. The show will air every Saturday and Sunday at 9 pm.

Star Plus has roped in Clinic Plus as the title sponsor of the show, while it?s being powered by Lotus Herbals.

The show will see the face-off between champions and runners up of various singing reality shows in the country. It will see participation of 18 contestants of which 6 will be champions of other reality shows and 12 will be runners up of the same.

The new season aims to explore a whole new spectrum of music fusion, cross-cultural exchange of music, renditions of classical songs and a platform that?s completely open to experimentation.

Hosted by Mandira Bedi, the jury of the show comprises of Shaan, Shantanu Moitra and Swanand Kirkire.

Star India business head, Hindi channels Nitin Vaidya said, ?India is a land renowned for its musical geniuses, face-offs amongst musicians being tradition. ?Jo Jeeta Wohi Superstar? brings alive this tradition in a more contemporary setting. That?s the hallmark of Star?s content, keeping the best of the old alive and giving it new meaning."

MUMBAI: Star India?s Hindi general entertainment channel Star Plus is set to launch new adventure reality show, Survivor India, on 6 January.

The tagline of the show, ?Jo Tikega, Itihaas Likhega?/ Kya Jee Paoge, is a testimony that only the fittest, the grittiest and the ruthless will survive and will be the ultimate winner of this show.

The show is the Indian adaptation of the International series- Survivors and Miditech is producing it for the channel. It will air every Saturday- Sunday at 9 pm.

Star India business head- Hindi channels Nitin Vaidya said, "Star Plus has brought its viewers the ultimate reality formats, whether international or home grown. It was time for us to present another breakthrough concept on the Indian television and hence Survivor India is the perfect New Year gift for our viewers."

"We have always wanted to explore and bring new things, different kind of experience for our viewers. Survivor India is a different kind of reality show. In last two years Star Plus has brought in differentiated content and show formats like- Sach Ka Samna, Masterchef India. By launching Survivor India, we are living upto our promise of giving differentiated offerings to our viewers," he added.

Survivor India will witness 22 participants in its opening season. Some contestants are well known amongst the audience while some are not. The show has been shot in Philippines where contestants will go through physical and mental endurance for 45 days.

The opening season of Survivor India will have contestants like Payal Rohatgi, Shilpa Agnihotri, JD Majethia, Sangram Singh, Abhinav Shukla, Karan Patel, Timmy Narang, Sylvester Rodgers, Priyanka Bassi, Rajesh Khera and Munisha Khatwani.

Originated from USA Survivor has already been replicated in 48 countries around the world.

The channel has already roped in Garnier Fructis as the title sponsor for the show.