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Mumbai: In June, streaming captured 33.7 per cent of total television consumption in the US, according to The Gauge, which is Nielsen's monthly total TV and streaming snapshot. This is streaming's largest share of TV usage to be measured by The Gauge since its inception in May 2021. Conversely,...
The Indian division of global media agency network, OMD has appointed Charul Tomar as its new head of strategy.
The digital dominance in marketing dollars notwithstanding, with continued digital fragmentation, marketers report data accuracy, measurement, and ROI as paramount concerns. While 69 per cent of marketers believe first-party data is essential for their strategies and campaigns.
Mumbai: A nearly 20 per cent increase in unique programme titles over the past three years has almost half of the American audiences (46 per cent) feeling overwhelmed by the growing number of services and platforms that makes it more difficult to find the content they’re looking for, revealed...
Mumbai: Google-owned YouTube has announced that popular television shows and films from major studios will be available in the US for free, with ads, using smart televisions, mobile devices or web browsers. The video platform has over 1,500 films from Disney Media & Entertainment Distribution,...
