MUMBAI: DID 3 auditions are just a ?click? of a mouse away! For all the tech savvy people, Dance India Dance Season 3 has devised a new way to make life easy! For the very first time, a dance enthusiast can escape the long queues and audition online!

A participant can record his/her dance moves on any form of video format and upload it on the micro site www.danceindiadance.zeetv.com and get a chance to jump the queue and perform in front of the judges. With 2 easy steps one can upload videos of their performance, share it online with anybody and everybody under the sun. The top 3 performers who get maximum ?likes? will get a chance to perform directly in front of the three mentors - Remo, Terence and Geeta, at the Mumbai Mega Auditions.

It?s a first of its kind initiative taken up by DID to allow contestants to submit videos of their performance on their micro site giving aspiring dancers residing in remote parts of the country a fair chance to participate in the auditions. This site will also provide all the details (Dates, Venue, latest updates, and news stories) regarding the auditions.

So don?t get upset if you missed your chance to participate in the city auditions or could not make it to the nearest audition venue. Simply get your video recorded and click the computer mouse. Says who that life does not give a second chance? Just log on, share and prove that you were "BORN TO DANCE."

MUMBAI: The International Advertising Association India Chapter (IAA-IC) in collaboration with MAMI (Mumbai Academy of Moving Image) is organizing a Master Class with Mr. Hugh Hudson who has been immortalized by his much awarded cult film Chariots of Fire (1981).This event will be sponsored by hungama.com.

Hugh Hudson is a director-producer-writer, who has to his credit many award winning documentaries, ad films and feature films like Greystoke ? The Legend of Tarzan (1984), Revolution (1985), Los Angeles (1989), My Life So Far (1999), I Dreamed of Africa (2000) and Revolution Revisited (2008).

Speaking on this occasion, Kaushik Roy? President, IAA-IC said, "This is a once in a lifetime opportunity for advertising and film professionals here in Mumbai, to hear the legendary film maker share his experiences and insights about his award winning work. He is one of the few recipients of the special Cannes Lion that was presented on the 50th Anniversary of the Cannes Lions International Advertising Festival, to those who have won the Cannes Grand Prix more than once!"

During the course of this Master Class, Hugh Hudson will show and share his thoughts about some of his advertising masterpieces likeBritish Rail, British Airways, Fiat Strada, Benson&Hedges and more.

This event, will be held on Wednesday, 19 October 2011 at 7.00 pm at Cinemax, Infinity Mall, Off New Link Road, Versova, Azad Nagar, Andheri (W), Mumbai ? 400 053.

Entry is by invitation only, to members of IAA-IC and MAMI. There will be a few seats reserved for advertising and film professionals and students.

Mumbai: Rascals, a comedy film starring Ajay Devgan and Sanjay Dutt is setting the promotional activities on a high note. Rascals revolve around the story of two young chaps who take potshots at each other in amusing and surprising setups. Trying to pull other?s pants down with hilarious gimmicks.

Ajay and Sanju baba?s Jodi is once again hitting the screen with non-stop laughter movie! The film has engaged Global Advertisers for the outdoor publicity across Mumbai.

India?s leading outdoor agency for film publicity, armed with strategic hoardings, has done the unbelievable. Keeping Rascals top of the mind against tough competition from other Box-office releases.

The 10-day Rascals outdoor campaign has splashed almost stop-n-watch displays across key crowded spots from Juhu to Borivali, Sion & Thane. The well-targeted outdoor campaign for the movie Rascal ? is turning heads, slowing traffic and catching mass attention every single minute.

Global Advertisers, MD- Sanjeev Gupta," Navratri has begun and people are in holiday mood. We have captured all the prominent spots to arouse the interest & curiosity of the audience and lead them to theatres and multiplexes. And that?s precisely happening, the initial box office figures will certainly show that in first day collection."

The prevailing favourable marketing activity such as PR, events, social media, online marketing for Rascals has gained enough mileage across the city. The grand release is scheduled for 6th October.

Mumbai: LinOpinion, the public relations division of Lowe Lintas has been appointed by Chez Vous French Bistro as its communications and public relations partner in India. The account will be lead out of Mumbai. LinOpinion is tasked with building Chez Vous French Bistro?s media profile in the region - focusing on raising awareness of the restaurant?s cuisine, events and management.

On the engagement with LinOpinion, Fr?d?ric Fernandez, - Director ? Chez Vous French Bistro said, ?We are extremely delighted to partner with LinOpinion and are looking forward to a great working relationship with the agency. LinOpinion displayed to us a sound knowledge of the local media and deep insights on the hospitality industry in India.?

Commenting on the mandate, Kavita Lakhani, President, LinOpinion said, "Chez Vous French Bistro brings to Mumbai something it has been lacking for years - authentic gourmet French cuisine. Chez Vous French Bistro is a warm and welcoming gourmet French restaurant that offers a great ambience with quality dining. We look forward to working together to achieve their mission of promoting Chez Vous French Bistro across the city.

"Chez Vous French Bistro is Mumbai?s first gourmet French bistro. Chez Vous which is French for ?At your Place? serves authentic French cuisine and an exclusive list of French wines and a cocktail menu with quintessential French spirits like Chartreuse, Absinthe and Eau de Vie. Located in the iconic Eros building previously home to the Sundance restaurant, it is set amidst a friendly, homely atmosphere and offers highly personalized service. The restaurant conducts Jazz nights with renowned Jazz artists every Friday, creating a unique French ambience for its patrons. Chez Vous French Bistro aims to deliver a complete French dining experience to the people of Mumbai.

MUMBAI: This World Heart Day, Saffolalife, an initiative from Saffola, is bringing together the largest media houses to further the cause of preventive heart care in India. For the first time in the history of Indian television, Saffola has united the favorite stars of competitors STAR Plus, Colors & Zee TV in a brand new TVC that urges everyone to find your heart?s age through the Saffolalife ?Heart Age Finder? Tool & celebrate their heart?s birthday. In addition, with another pioneering initiative, Saffolalife and Times of India are gifting readers in Mumbai, Delhi, Bangalore a free copy of The Times of India as a gift for their heart. This special gift has a delightful and novel way of actually experiencing a birthday celebration and watching print come wonderfully alive on one?s mobile phone!

With the launch of the new TVC, Saffolalife is taking your heart?s birthday celebrations to the silver screen. Bringing together our favorite Pratigya & Krishna, Priyanka & Shaili Bhabhi, Anandi & Simar and many more, the TVC raises awareness about the fact that even though we celebrate the birthday of our favorite stars, we often forget the one who is the most important: one?s own heart. These stars from the rival channels STAR Plus, Colors & Zee TV have united with Saffolalife on a common platform for a common concern: to highlight the importance of preventive heart care in a light & heart-warming manner that people want to engage with.

Saffolalife and The Times of India are gifting readers in Mumbai, Delhi and Bangalore a unique gift this World Heart Day: a free copy of The Times of India for their heart! Every page of this special birthday gift is an invaluable present. As you go through the paper, you discover birthday gifts in the form of different ways to take care of your heart. What?s delightful is the fact that the birthday celebration comes alive on the front page! All you have to do is log on to toisurprise.com on your phone, hold your phone screen on the placeholder of the birthday party ad on the TOI front page, and watch the celebration come alive before finding out your heart?s age on the Heart Age Finder!

As India?s young population faces the highest risk of Cardio-vascular diseases (CVDs), Saffolalife continues to work on its mission to bring down the incidence of CVDs across India. This World Heart Day, these two path-breaking initiatives by Saffolalife have united the media fraternity on the serious cause of heart health. With the aim to raise tremendous awareness on the importance of preventive heart care, Saffolalife is conveying a serious message in a manner that people will embrace and engage with.

MUMBAI : WLiving up to its path breaking reputation, UTV Action, the high octane channel adopts a unique innovation to promote its Movie of the Month ? ?Terminator Salvation?. Based on the concept of the sci-fi blockbuster, the channel created an exciting game that tests the racing skills of participants on a movie theme based racing track board. The activation started on 14th September and will go on till 16th September across media agencies in Mumbai, Bangalore and Delhi and will be carried out by Jagran Solutions.

The specially designed game tests the racing skills of players as they are made to tactically move a battery operated car through strategically placed red lights and creatures inspired from the movie. The catch in the game is surpassing these obstacles which will force the player to change his/her path and yet reach the finish line in record time. With each player facing a minimum of 3 obstacles, only those who manage to finish the race in the shortest time span will win the coveted Terminator Salvation title and goodies from UTV Action.

Speaking on the innovation, Sameer Ganapathy, Business Head, UTV Action said, ?This being the first time that Terminator Salvation will be shown in Hindi on Indian Television, we wanted people to experience the true essence of the film though a special on ground activation. The racing game has been designed keeping in mind the same and allows participants to enjoy in true Terminator style.?

?The idea was to create an engaging activity which would involve people and also give them a rationale of the film. Keeping this in mind we designed a racing track against the backdrop of Terminator Salvation and added elements from the film to capture the interest of the audience. It?s a unique game which has been created around the movie and is sure to receive a good response from media personnel,? says Pankaj Raj Kumar, National Head, Jagran Solutions.