Mumbai: GPJ India, the wholly owned subsidiary of GPJ Worldwide, the world?s #1 ranked experience marketing agency has announced its foray into communciation marketing with a strategic focus to target the right audience with the launch of its new Audience Marketing Division. This is in line with its aggressive growth plans as part of its 10th year celebrations in India market.

Speaking about the new division, Mr. Rasheed Sait, Country General Manager, GPJ India said, ?Our top priority is to help our clients articulate their message to the right target audience and create, develop, and deliver winning campaigns that are actionable and provide measurable results. Getting the right target audience for our clients and delivery of the right message therefore is very critical which we are sure the Audience Marketing Division will address. We also believe that we can adapt the best practises of our global offices and become a One Stop service provider for experience marketing in India. ?

The Audience Marketing team consists of young & experienced professionals having wide experience in the field of Integrated Marketing Services. The team have specialized resources for audience / lead marketing programs, registration and database management.

?We have often heard clients asking for a 360 degree approach to events. Getting the right audience and a convenient registration process is another point of concern for most clients. GPJ strives to address these issues by a continuous evaluation process and constant improvement by applying the learning from past performances. We are also bringing in the digital method of registration and using cutting edge technology to give the customer a registration experience like none other, ?added Rasheed.

?We are also looking to expand the team with senior strategic and planning people from the industry to strengthen the team,? added Rasheed.

GPJ is India?s leading experience marketing agency, built on a reputation of sound strategic thinking and innovative experience marketing solutions that has led to winning many industry and best practice awards.
The Audience Marketing Services includes Audience Marketing for events, Onsite Registration Management, Response Management, Lead Generation, Lead Validation, Registration Micro site, Website development & Maintenance & Post event analytics

About George P Johnson, India GPJ India is a subsidiary of GPJ WW, the world?s #1 ranked experience marketing agency. GPJ India, established in 2002, is one of India?s leading experience marketing agencies, built on a reputation of sound strategic thinking and innovative experience marketing solutions that has led to wining many industry and best practice awards. The company is HQ in Bangalore with branches in Mumbai and Delhi.

Strategy, Audience Marketing, Creative, Digital, and Event Production forms GPJ India?s core service suite. A highly experienced team, headed by Rasheed Sait (CGM) , delivers over 400 events annually for blue chip clients in IT, Automotive, Consumer electronics, Telecom and Healthcare sectors.

Mumbai: As summer arrives, everyone is packing their bags and finding new places to beat the heat. With vacations on, kids are busy planning their trips and enrolling in various summer camps. Nickelodeon takes pride in a partnership that provides the best of fun, education and sports together in the form of exciting summer workshops called ?Nickelodeon The Sports Gurukul Summer Camp.?

Held in Mumbai, these workshops will be conducted in two batches starting from April 13 and May 4 respectively. Mentoring the kids will be none other than the ex-Indian World Cup Cricketer Mr. Balwinder Sandhu. He will tutor the kids and give them special tips on cricketing, health and fitness. He will also scout talented kids and give them special training. What?s more? adding the fun element to the exhaustive training will be Nickelodeon?s favourite Nicktoon - Keymon Ache who will bring fun and masti to the camp.

Apart from the exhaustive training and workshops, the camp will nurture other sporty elements like aggression, determination, competitiveness, sportsmanship in kids, and adding zing to these sporting activities will be a specially packed Nickelodeon kit for the winners :

Get ready to beat the heat this summer with the all exciting and adventurous Nickelodeon Sports Gurukul Summer Camp!

Mumbai: STAR Parivaar Awards pulled in the highest number of viewers across general entertainment television in India in two years, as the ratings reinforced the annual event as the most popular on the small screen.

The Awards ceremony telecast on Saturday, March 24th garnered 6.4 TVR - the most for an event in 2011 & 2012 (Source: TAM, TVR%, Events, HSM, CS 4+, Week 1 ?11 ? Week 12 ?12)

Nitin Vaidya, Business Head, Hindi Channels, STAR India, said, ?Over the years, our characters have established an amazing bond with the audiences. STAR Parivaar Awards is the celebration of these ties. The ratings of the event only confirm the viewers? love towards STAR Plus. Offering a visual delight for the first time in India, the event was telecast using 3D mapping technology that added a completely new dimension to the viewing experience.?

Besides various on-air promotions, the event was also promoted through several on-ground activities like Gudhi Padwa melas and rallies in Mumbai. In a first-of-its-kind innovation, the show was also promoted on the digital platform through twitter jockeys and by providing real time trivia of the event and pictures on twitter.

MUMBAI : Comedy Central, India?s first 24*7 English Comedy channel, has raced ahead to the No. 1 spot in the English Entertainment category, within just the ninth week of its launch by amassing a substantial 22% market share, moving ahead of established players like Star World, AXN, Zee Caf?, among others.

The English entertainment space is populated with 8 players and the advent of Comedy Central in India marked the entry of the 9th player. According to TAM, Comedy Central in its ninth week of launch garnered 22% market share in the SEC AB, 15-34, 5 metros (Delhi, Mumbai, Kolkata, Bangalore and Hyderabad). The English Entertainment pack now has a new leader with Comedy Central at 22%, followed by AXN at 21% and Star World at 16% (viewing hours - 6 am to 1 am). On weekends, Comedy Centrals? share goes up to a massive 45%. [TAM, Week 12 - 18th to 24th March]

Ferzad Palia, Sr. Vice President and General Manager, English Entertainment, Viacom 18 Media Pvt. Ltd. said ?We?re ecstatic with the way the channel has driven viewership bowling over established players which have been in the industry for over 10 years. We are here to raise the bar of the English entertainment category with our strong content, distribution and innovative marketing. This No.1 position proves that India is ready to move into the next level of English entertainment.?

Comedy Central, an offering from the Viacom 18 conglomerate was launched on January 23, 2012 with a powerful programming line-up which includes hits like Saturday Night Live, Coupling, The Office, Seinfeld, The Wonder Years, That 70s Show, South Park & Goodness Gracious Me amongst others. Comedy Central is available in over 20 million households across the country and across analog, digital cable & DTH.

Mumbai: It is a common belief that marriages are made in heaven which we solemnize during our existence; however there is a stark difference between dreams and reality! STAR Pravah, Maharashtra?s No 1 General Entertainment Channel brings alive this thought through its newest fiction ?Devyani?. The show launches on March 19th, Monday - Saturday at 8.30 pm replacing Bandh Reshmanche.

?Devyani? is the story of a young girl whose life witnesses a sea change as she enters the wedlock with her obsessive and uncouth lover Sangram Vikhe Patil. While Devyani is a simple girl who believes in her father?s principles, Sangram is a complete opposite who never follows rules in his life and is his own master. The show changes course when Sangram falls head over heels with Devyani and is hell bent on winning her while Devyani?s marriage has been arranged with Dr Namit. The show introduces Shivani Surve and Sangram in lead roles, while the versatile Nagesh Bhonsale makes his come back to Marathi GEC space. Nagesh Bhonsale will be seen playing the head of Vikhe Patil family, father of Sangram. Known for his stellar performances in the past, Nagesh is bound to enthrall the audiences in a never seen before avatar this time around.

Shrabani Deodhar, Head of Programming, STAR Pravah, says" Devyani is a simple story of a girl whose life undergoes a huge transformation once she enters the phase of marriage. We are sure the audiences would establish a connect with Devyani and her will to overcome all difficulties."

The show is produced by Anuj Saxena?s Maverick Productions in association with Swapna Waghmare Joshi and Sanjay Memane. After a successful stint in the South, Anuj Saxena now enters the Marathi GEC Space with Devyani.

Commenting on the show, Yogesh Manwani, VP Marketing says," STAR Pravah?s constant efforts have been to depict various shades of human relationships in a different light. With Devyani, we touch upon the unbreakable bond of marriage. We hope our viewers will show a positive response to Devyani as they have been towards other fiction and nonfiction offerings."

As a part of the unique marketing initiative, STAR Pravah?s Mumbai and Pune viewers will get an exclusive opportunity to interact with the cast of Devyani. A special ?Haldi Kunku? activity will be organized across 50 societies that have been identified across Mumbai and Pune.

MUMBAI: Pix Movie Club brings to you, John Carter, the third live-action film under the Disney banner. Watch it absolutely free at PVR, Juhu on March 09, 2012 at 10 am. PIX Movie Club is a special initiative by the channel to encourage students to watch the latest Hollywood movies absolutely free in Mumbai, Delhi and Bangalore.

?John Carter? is a live-action debut of director/writer Andrew Stanton. It is a fantastic fusion of old-fashioned adventure excitement and modern blockbuster spectacle.

Civil War vet John Carter is transplanted to Mars, where he discovers a lush, wildly diverse planet whose main inhabitants are 12-foot tall green barbarians. Finding himself a prisoner of these creatures, he escapes, only to encounter Dejah Thoris, Princess of Helium, who is in desperate need of a savior. Carter takes it upon himself to save Barsoom and its people from a growing threat

To become a member of the PIX Movie Club you simply need to log onto www.pixtelevision.com and click on the PIX Movie Club tab. On filling your details and applying, a unique membership number will be sent to the applicants via email which needs to be shown at the multiplex.