MUMBAI: The 4th edition of the NDTV-TOYOTA Greenathon promises to be even bigger, better and greener. The 12 hour LIVE telethon on 20th May, at the Yash Raj Studio in Mumbai, will once again bring you a fantastic show from 9:00 am to 9:00pm with a non-stop combination of musical extravaganza, live chats with celebrities, simultaneous green activities across India, reports on environment and green pledges.

A host of celebrities and well known personalities will join NDTV Group CEO Vikram Chandra, campaign ambassador Priyanka Chopra and comedian Cyrus Broacha during the programme, which will be simultaneously telecast across the all channels of the NDTV Network.

Actor-Model Milind Soman will also be ending his challenging 1500 Km Green Run from Delhi to Mumbai at the Yash Raj Studio during the show. Milind?s Green Run began on 20th April from the Qutub Minar in New Delhi.

With the emphasis this year being on properly recycling waste, Vikram Chandra, CEO, NDTV Group said, "The focus of Greenathon 4 is on recycling waste and to facilitate the same we have put up recycling centers across the country. We urge everyone to come together to support the cause and hope to raise larger funds this year, changing many more lives."

Over 15 crore rupees has been raised in the first 3 years of the Greenathon campaign, lighting up over 500 villages across the country, impacting thousands of households. Brand Ambassador Priyanka Chopra launched the fourth edition of the campaign with a clean up drive on 9th April on the banks of the Yamuna River in Agra.

Mumbai, 17 May, 2012: Percept-Out Of Home, India?s renowned Out Of Home Agency has executed OOH for Speciality Restaurants Limited to announce an initial public offer. The duration of the initiative is 10 days starting from 9th May and concluding on 18th May 2012.

The objective of this campaign has been to create awareness across major metros and mini metros in 7 cities like Mumbai, Delhi, Ahmedabad, Surat, Vadodara, Rajkot and Jaipur. Creative mounted in large formats have highlighted details like price band, date of bid and issue. The campaign has ensured maximum exposure reaching the target audience ? retail investor at prominent landmark sites like Patel Bridge in Mumbai creating spotlight effect.

Speaking about the campaign, Mr Indroneil Chatterjee, Executive Director, Speciality Restaurants Limited said, "Keeping in mind the profile of Speciality Restaurants established through several famous brands: Mainland China, Oh! Calcutta, Sigree, Haka, Machaan, Mostly Kebabs, Just Biryani and Sweet Bengal, informing prospective retail investors have been crucial. So far the campaign has been beyond satisfactory status."

Mr. Rajneesh Bahl, Business Head - Outdoor at Percept-Out of Home, said, "The task has been to execute campaign overnight within few hours. The entire team of P-OOH worked sleeplessly having delivered the desired result. Targeting investors required precise planning and detailing."

Apart from this, the agency has initiated big noise campaigns for Levis and Daikin. One of memorable outdoor campaigns undertaken by P-OOH included the launch of Tata Manza. Percept Out of Home has already achieved 30% of the target growth of this fiscal. Creative ideas, focused client servicing and new business development will fuel increase in market share of the agency in the OOH segment.

MUMBAI: Seeking to tap a growing demand for trained personnel in India?s vast entertainment industry besides meeting its own needs, Balaji Telefilms has set up an academy in Mumbai under the banner of Institute of Creative Excellence (ICE).

ICE offers a range of full time, part time career and modular programs like Acting, Direction, Modeling, Editing, Production, Scriptwriting, Sound Recording, Animation and VFX

The academy will train students aspiring for a career in TV and film entertainment industries. They will provide world-class quality education to the aspirants for entire gamut of Media & Entertainment industry related courses, covering all major specializations like acting, cinematography, direction, editing, production, scriptwriting, sound, modeling and VFX.

At ICE, special emphasis will be laid upon the course curriculum which has been designed by the Industry experts having more than a decade?s experience in their respective fields thereby making it more impactful and practical. Students also have the flexibility of learning as per their convenience.

The courses at ICE are imparted through a blended learning methodology which is a combination of ILT (Instructor led training) +CBT (Computer based training) + WBT (Web based training). There is no semester system

Course fees for the career programs range from Rs 1 to Rs 3 lakhs depending on the type and duration of programme. Kids program ranges from Rs 4000 to Rs 15,000 depending on the type & duration of program

The Mumbai training facility is set amidst thirteen Balaji studios where some of their most popular serials & films are shot providing the students with a unique opportunity to garner exposure to live environment and benefit from interface with renowned industry professionals.

Mumbai: Having premiered on April 28 with a stupendous opening of 5.8 TVR (as per TAM figures), Zee TV?s Knorr Soupy Noodles DID Li?l Masters powered by Lotus Refineries has emerged as the undisputed winner in the TRP race, beating the launch day ratings of all other non-fiction launches including Sony TV?s Kaun Banega Crorepati (5.2 TVR), Sony TV?s Jhalak Dikhla Ja- 4 (4.1 TVR), Just Dance (3.7 TVR) on Star Plus in the last 1 year. The grand opening of the second season of Zee TV?s dance reality show for kids follows the record-breaking opening of 6.7 TVR to which the first season of the show had premiered in April 2010. The handsome ratings of both the seasons of DID L?il Masters prove that it is spectacular talent and not the lure of celebrities that scores on the tube!

"We are overwhelmed by the roaring response our viewers have given to the very first episode of ‘DID L‘il Masters‘. We had full conviction in the show format and the young talent on this platform. This season will again be all about the magic of the kids! Their innocence and sheer talent are bound to win over the hearts of the audience," said Zee TV Non Fiction Head, Ashish Golwalkar.

Following the phenomenal success of the first season of DID Li?l Masters, Zee TV premiered the second season of the show that established, once and for all, that it is the children of this country who are the real ?Dance ke Baap?! And this season, the L?il Masters have vowed to perform with such unbridled energy, flair and flamboyance that the audience will gulp and say, ?yeh badon ke bass ki baat nahin!?

Master Geeta Kapur and Marzi Pestonji are the judges and the talented children who make it to the ?Top 16? kids this year will be mentored, groomed and choreographed by popular contestants from the previous seasons of Dance India Dance who will step in as ?Skippers? on the show. The skippers include the current rage ? the king of Slow Motion dance - Raghav aka Crockroaz, the ?Prince? of Locking and Popping from Season 1 of Dance India Dance, Neerav Bavlecha, the quintessential chocolate boy of DID Season 3 and Kruti Mahesh, the exceptionally gifted classical dancer from Season 2. The Grandmaster of the DID family Mithun Da will make surprise appearances on the show.

The initial episodes showcase the auditions that Master Marzi and Geeta Kapur along with Master Terence Lewis have done across major cities including Mumbai, Kolkata and Delhi in search of fresh talent. The upcoming episode of DID L?il Masters features the ravishing Karisma Kapoor as she graces the mega auditions aimed at selecting the top 16 children.

Zee TV also unleashed a highly interactive online marketing campaign in the wake of the show?s launch. The best video clips from the auditions have already gone viral on Youtube. A separate channel invites young children to upload their clips of dance, the best amongst which will be featured as a part of the title montage of the show that will change every week, giving every talented child in the country a chance to see himself dancing on national television. The launch campaign was extremely aggressive on television with promos running at a high frequency across all channels of the ZEE bouquet, movie channels, kids? channels, news channels and regional channels. The aggressive approach in the audio visual media showcasing the spanking new talent of the show ensured maximum pre-launch buzz.

DID L?il Masters is produced by Frames Production Company. Knorr Soupy Noodles DID Li?l Masters powered by Lotus Refineries airs every Saturday & Sunday at 9 PM, only on Zee TV.

Mumbai: TABcab announced that it has launched Taxi Ads with three brands ? TATA Salt Lite, TATA I Shakti Daal & Regus ? being displayed on its new Toyota Etios cabs in Mumbai. TABcab displays TATA Salt Lite, TATA I Shakti Daal & Regus on the boot and all the four doors of its Toyota Etios cabs.

TABcab is a new radio taxi service in Mumbai with a license to operate 4000 cabs tendered by MMRTA. TABcab deploys the most updated technology platform that greatly reduces the booking v/s delivery turnaround time for customers. The platform also minimises the response time for customer calls. Currently, TABcab runs 1000 cabs in Mumbai.

As brands move their spends from static to dynamic and transit mediums, Taxi Ads are gaining momentum and have been used by some major brands across the world and in cities in India. TABcab offers high visibility and engagement platform through Taxi Ads, reaching out to every nook and corner of the city which is not possible through other static or transit mediums.

TABcab has installed mobile tablets in its cabs for in-cab entertainment. These tablets run on 3G network and deliver spots, banner ads, brand apps, brand games, research interface and microsite integration kind of opportunities for advertisers in a captive environment. Considering that the average time taken to travel by an individual is 1.5 hours, the tablet offers high engagement point and reach for passengers who find it extremely interesting because of entertainment and live content, which includes latest English & Hindi movies, songs, promos, videos, news and search.

Announcing the launch of Taxi Ads, Prasenjeet Bagchi, Chief Marketing Officer of TABcab, said ?TABcab offers a complete campaign to an advertiser in Mumbai to reach out to its target audience. With the fleet size increasing up to 4,000, and with Taxi Ads and in-cab engagement & communication platforms, the campaign will ensure maximum reach, visibility and engagement resulting into unparalleled impact that no other transit or outdoor media platform can offer.?

Mumbai: The Advertising Club Bombay along with The Times Group, the official representative of Cannes in India, is offering an opportunity to undergraduate & postgraduate students this summer to earn the prestigious Roger Hatchuel Academy at The Cannes Lions International Festival Of Creativity 2012.

Applicants along with their Identity Cards and zerox copies of the first & last two pages of their passport can register. Possession of a valid passport is an essential requirement. Non Passport holders need not apply. You can register at the Ad Club?s Office address - 504, Radhe Vallabh Society, French Bridge Corner, Opera House, Mumbai ? 400004 before Tuesday, 15th May, 2012 between 10.30 a.m. to 3.00 p.m. The registration fee is Rs.200/-.

A written test will be held on Tuesday, 22nd May, 2012. It will be followed by another exercise of making of a theme based ad. The answer paper and creative will be judged by a panel of top ad professionals. The venue will be informed on the day of the registration.

Names of the Short listed candidates will be put up on our website www.adclubbombay.com. These selected candidates will be required to participate in a Group discussion and appear for an interview. The date and venue will be intimated later. The winner will be declared post the Interview.

The Advertising Club Bombay will sponsor the winner who gets an all expenses paid trip to the Cannes Advertising Festival plus the Cannes Lions BA Scholarship involving one week of training starting 17th June, 2012 to 23rd June, 2012.

The eligibility criterion as defined by Cannes is students must :-

1. Studying advertising, communications, or marketing with a view to working in the Advertising industry.

2. Be fluent in speaking and understanding English.

3. Be 18-23 years of age (born between 17th June, 1989 to 17th June, 1994).