Mumbai: Lipton Ice Tea ? The leading ready-to-drink iced tea brand in India successfully transformed distressed faces into broad smiles through its Chill Out Surprise Campaign. This one of a kind campaign, spread across 6 days, shed the pressure of the tweeps in Mumbai by surprising them with a hamper by Lipton Ice Tea. Achieving a 20% jump in number of followers across the social media platform, the campaign also scored the number one position on Klout.

The idea was to identify tweeps who seemed stressed or overworked. Lipton Ice Tea gathered a Chill-Out Crew to find out where the stressed out tweeps were. The Chill-Out Crew then prepared goodie bags to be delivered to the stressed tweeps. The crew created high level of curiosity tweeting live while on their way to deliver the hamper. People who received the hamper were taken by surprise and expressed gratitude for the gesture. The idea was to make Mumbaikars feel special. Living in Mumbai, we need to be constantly reminded of the good things, things that make us happy or just to smile.

Lipton Ice Tea, known for its chilled delicious flavored Ice Teas, recreated its brand value in the mind of the customers with this campaign. The campaign built up their social network following, increased brand & product recognition with tons of tweets flying on the web generating curiosity and popularity, encouraging people to buy Ice Teas and tweet about it.

Chill Out Surprise campaign has been one of the most successful online campaigns in India. Currently, Lipton Ice Tea is number one on Klout, a representation of an overall social media influence, and is also leading on twitter amongst the other beverages. Lipton Ice Tea has a current CRM of over a million followers across Facebook, Twitter and Youtube. The campaign established a strong product connect with its target audience which was evident by the remarkable rise in the sale of the product. The campaign will be taken to other cities in the following months.

Commenting on the success of the campaign Ms. Rashi Goel, Brand Manager, Lipton Ice Tea said, ?Lipton Ice Tea is a delicious beverage that gives instant refreshment so it helps people "Take a Chill Pill" in the middle of a busy day. The "chill out surprise" has been a very effective brand activation wherein we have surprised our consumers with moments of relaxation and refreshment in the middle of their normal working day! This brings alive the brand proposition and helps our consumers experience the brand promise first hand. It also goes to demonstrate yet again how social media portals like Twitter (in this case) make it easy for brands to directly connect, interact and gratify their consumers".

Social Media marketing agency Social Seety was responsible to carry out this campaign. Talking about the campaign, Kowkab Naim, Co-founder and Director, Social Seety says "Social Media is a crowd, like any other, you have to stand out to get noticed. With this campaign our goal was to stand out from any other brand on the grid and connect with our TG reinforcing ?positive? emotions."

New Delhi: Over 5 lakh students from 550 schools across 6 cities in India will get the opportunity to become just like Chhota Bheem - strong, smart and secure with the help of POGO?s new School Contact Program (SCP) ? ?Chhota Bheem ka Fatafat Formula?. This month long initiative has been training young school children basic self-defense techniques to protect themselves and those around them. Through this SCP, POGO aims to empower children and also impress upon them the importance of safety in day-to-day life.

?Chhota Bheem ka Fatafat Formula? will be carried across 80 schools in Delhi until the end of August. Using Chhota Bheem as the inspiration, trained personnel appointed by POGO, will teach kids from Standard 1 to 8 simple maneuvers that will help them to protect themselves and their young friends and escape unharmed from dangerous situations. The session is guaranteed to be fun, interactive and engaging, providing an optimumlearning environment for the children.

The main objective is to teach kids the power of ?Mind over Might? in detrimental situations. At the end of the session, kids will get a certificate from Chhota Bheem and some exciting goodies. Apart from this, POGO has also animated some of the special moves and is playing them out on the channel and the website www.pogo.tv for millions of kids across India to learn and enjoy.

To add to the excitement, Chhota Bheem made a surprise visit at Frank Anthony High School in Lajpat Nagar today and entertained kids with a special performance. Children were thrilled to see their favourite toon star and were eager to learn new techniques from Chhota Bheem himself.

Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India Pvt. Ltd. said, ?POGO understands the influence that its shows and characters have on children and hence, has always aimed to engage them through various innovative and constructive initiatives. The idea behind this year?s School Contact Program is to not only entertain kids but also teach them simple techniques to protect themselves and their friends from harmful situations just like Chhota Bheem. School Contact Programs are an excellent platform to bridge the gap between kids and their favourite channel and cartoons.?

POGO?s SCP will be conducted across Mumbai, Delhi, Bangalore, Kolkata, Ahmedabad and Chennai from July 23 ? August 30, 2012. ?Chhota Bheem ka Fatafat Formula? is presented by Candyman Choco Double Eclairs, powered by Johnson and Johnson Band Aid and has associate sponsors Britannia Treat and Ranbaxy Chericof.

Here is a chance for every kid to become the ?Chhota Bheem? of their neighborhood!

MUMBAI: MOVIES NOW, India?s No. 1 English Movie Channel, brings a revolutionary experience in High Definition with Avatar. Directed by James Cameron, Avatar has raised the bar of cinematic experience with its unique, charismatic and overwhelming characterization & path-breaking technology. Watch the Biggest Blockbuster ever made on August 15, 2012 at 12:00 noon and 9:00 pm only on MOVIES NOW.

Cameron took over a decade to make this epic masterpiece. The highest grosser ever, the movie has won over 70 awards in the year of release and been nominated for Nine Academy Awards including Best Picture and Best Director.

Capturing the imagination of the viewers like never before, Avatar explores the hidden secrets of the other world called Pandora. The man-made computer programme called Avatar, visits this exquisite land of mystery and adventure with their minds and transform into the most beautiful creatures called the Na?vis.

Known for its astute sense of marketing, MOVIES NOW has gone that extra mile to give its viewers a real experience of Avatar as the Na?vis take over. The channel is carrying out an extensive outdoor campaign across Mumbai, Delhi, Kolkatta, Bangalore and Chennai with impactful 3D illusion layout which provide an ecstatic life-like simulation and bring alive the experience of Avatar. The channel is also reaching out the youngsters across 50 Caf? Coffee Day outlets and 19 PVR Cinemas through innovative branding. Viewers can also catch a glimpse of the digital innovative campaign on www.facebook.com/moviesnow where Hollywood has turned into Na?vi Land!

Avatar is presented by Airtel, powered by Royale with Teflon in association with GE & New Ponds pure white & Kohler.

An absolute must watch this Independence Day at 12:00 noon and 9:00 pm only on MOVIES NOW

Mumbai: From the house of Shakti Samanta, the director and producer of Rajesh Khanna?s first three hits ?Aradhana?, ?Kati Patang? and ?Amar Prem?, rolls out his company Shakti Film?s latest film ?Yeh Jo Mohabbat Hai?. The movie, which releases on August 3 worldwide, also happens to be the acting debut of Samanta?s grandson Aditya who plays the lead.

The film is a dramatic love story that Aditya hopes will open up Bollywood?s golden gates for him like his grandfather?s ?Aradhana? did for the first Bollywood superstar Rajesh Khannna. The film?s star cast includes Rati Agnihotri, Mohnish Bahl, Nazia Hussain, Karishma and Farida Jalal. The trailer of the movie has already hit small screens (TV), online and print.

For the film?s outdoor promotion, Global Advertisers has designed a promotional campaign in and around Mumbai that includes some of its best hoardings. Global, the leader in outdoor film promotion and publicity, owns the most prestigious hoarding sites in Mumbai. Global?s media strategies include hoardings, transit media like bus, railway and airports, and value added services online that include promotions through facebook, twitter and blogs. In addition, Global also dispatches SMSes and direct mailers to its 10 Lakh HNI clients updating them of the latest updates.

Speaking on Global?s role in the promotions, Sanjeev Gupta, MD, Global Advertisers, said ?We still remember the classic movies directed by Shakti ji. His incredible work propelled Rajesh Khanna to stardom and made him the star he eventually became. We are delighted to be associated with the cast and crew of ?Yeh Jo Mohabbat Hai?. We wish them the very best and hope that the movie is a terrific success at the box-office.?

Mumbai: Rajesh Khanna, the legend of Indian film industry, who ruled the hearts of millions in 1960s and 70s with his blockbuster hit movies, style and acting, passed away in Mumbai. We at Global Advertisers have paid tribute to the first superstar of golden era by displaying our heartily emotions on large size canvass.

Nicknamed ?Kaka? by his adoring fans, shot the first stardom in 1969for his excellent performance in ?Aradhana? opposite Sharmila Tagore. The charm of his persona is well described by the strong affection he had received from his fans. The Rajesh Khanna haircut and Guru Kurta are still so popular.

At the sad demise, Sanjeev Gupta, MD, Global Advertisers said that ?It?s a great loss for the Indian Film fraternity. He will always remain alive in our hearts. On behalf of the Global family, we have
dedicated our hoarding in his honour.?

Mumbai: July 13,2012: Kimaya, the first Indian fashion house, has initiated a sales promotion campaign with Global Advertisers. The campaign targets the HNI segment customer, and has the two-point objective of increasing footfalls and spread awareness about Kimaya‘s monsoon sale, across Mumbai. The message is being communicated through Global‘s large size hoardings that have been effectively communicating Kimaya‘s glamorous offerings to their consumers 24X7.

Commenting on the campaign, Sanjeev Gupta, the Managing Director, Global Advertisers, has said, ?The impact of the campaign has matched our expectations. We have executed the Kimaya sale campaign quiet effectively. Our research team spend some time choosing hoardings that will help Kimaya generate sustained footfalls over the sale period. We were helped in our efforts by the glamorous creatives on the hoardings that further enhanced our reach and helped us connect with the target consumer. We are looking forward to a great turnaround at the stores.?

For the last 17 years, Global has delivered quality and innovative outdoor solutions, to clients across India. Adopting an unconventional focus on OOH with a presence in a variety of areas, including hoardings, railways, bus, and neon displays, Global works closely with its clients to find fresh ways to facilitate better returns on ad spend for its clients.