Mumbai: KidZania, the world?s fastest growing edutainment brand widens its umbrella by announcing a significant partnership with Birla Sun Life Insurance (BSLI), India‘s premier life insurance company, for the Employment Centre establishment in the soon to open KidZania facility at R City Mall, Mumbai.

KidZania offers a highly realistic environment, totally adapted to the scale of children, with a variety of activities to suit every interest: doctor, fireman, policeman, constructor, and more than 60 other roles. The facility contains various establishments with specific role-playing activities which kids can take up in the form of jobs.

The Birla Sun Life Insurance Employment Centre establishment provides career development guidance and assistance to kids looking for role-playing opportunities at KidZania. Zupervisors will help the children identify their aptitude and also help make their first r?sum? based on their passion and interests to identify activities for them. The centre will also encourage curiosity as it allows kids to understand better the 60+ activities available for them to experience. This exercise helps kids in their cognitive development by focusing their attention and thinking in their activity.

Every kid who fills out a profile and creates a r?sum? will be provided with a printed copy of their r?sum? to take home with them.

At the end of an entire experience at KidZania - kids also get handed a Report Card that showcases all the activities that they have partaken at KidZania. Through the exercise of the r?sum? and the report card the Birla Sun Life Insurance Employment Centre also acts as a facilitator for parents to discover, understand and eventually support their child‘s true passion.

Mr. Sanjeev Kumar, Director and CEO, KidZania India, "The association with Birla Sun Life Insurance is instrumental as it is in tandem with our philosophy of empowering kids to discover and fulfill their true potential. We at KidZania facilitate that belief and provide the platform for kids through interesting activities to identify their passions and interests just like adults identify their career options. KidZania gives them access to a powerful yet inspiring experience, to identify their tomorrow.?

Speaking on the occasion, Ajay Kakar Chief Marketing Officer, Financial Services Aditya Birla Group, said, "At Birla Sun Life Insurance we recognize that the children, today, have many career options to choose from and so it becomes difficult for them to recognize their real passion. KidZania gives the children an opportunity to explore and experience many a career options, in a fun way. We support this platform because it helps the children and parents recognize their real passion and talent.?

MUMBAI: Mumbai: October 29, 2012: Mumbai?s one of the finest real-estate developers, Rare Townships Pvt. Ltd, engages Global Advertisers for the outdoor promotions of their new residential complex-RisingCity, located at Ghatkopar, Mumbai.

Global Advertisers laid down prominent areas, media tools and innovative ideas to execute the campaign at a larger scale? Global delivered the best and the beautiful outdoor coverage for RisingCity by providing highly visible hoardings at major traffic junctions, flyovers and markets.

The objective of the campaign was to spread the message of their new residential project across Mumbai before festival season. Winning over the challenges, the team at Global chalked out ?A? category HOARDINGS, at Premium Locations, Large Size and Wide Angel Billboards to convey the message to customers, Business Houses, Brokers and B2B Entrepreneurs of Real-Estate.

Global worked out a plan in shortest span of time. Meeting the deadlines; Global executed the largest and widest OOH campaign of the season. Proper Lighting, Accurate Mounting and Effective Innovation made the campaign unique in its class.

Sanjeev Gupta, MD, Global Advertisers says, we are delighted to be associated with Rare Townships Pvt. Ltd. He also said ?I believe, leadership cannot be taught. It can only be learned. Therefore, our flexible approach and disciplined conception, planning and execution of RisingCity project campaign have set us apart from the clutter of advertisers!?

Mumbai: Global Advertisers, the premier agency of outdoor advertising is once again chosen to execute social awareness campaign. In association with Ogaan Cancer Foundation, Global has supported the cause by providing its premier hoardings across Mumbai.

As per the reports, one in 22 women in India is likely to suffer from breast cancer; In fact, one woman is diagnosed with the disease every 6.5 minutes! The rise is being documented mainly in the metros, but it can be safely said that many cases in rural areas go unnoticed.

Therefore, early detection is the best prevention possible, and so, every men & women should not only be aware, but take action immediately.

Global Advertisers has always been very aggressive for such social initiatives, large size hoardings at prominent locations are effectively communicating the message to the masses.

In addition, the entire team of Global has come forward to support the cause by participating in ?Wear Pink to Wok? initiative of Ogaan.

Managing Director of Global Advertisers, Sanjeev Gupta said ?We are delighted to be associated with Ogaan Cancer Foundation for such a noble cause, once again. We have ensured that our hoardings communicate the message to large number of viewers. We will always be there to support Ogaan in their future initiatives.?

MUMBAI: Posterscope, the world leader in OOH from the Aegis Media group, celebrated its 4th anniversary in India, with a high profile, impactful and a first of its kind campaign in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Ludhiana, Chandigarh, Jalandhar, Lucknow and Ahmedabad.

True to its innovative spirit Posterscope India has embarked on a unique celebration to mark the completion of four years of its operations in India. Keeping with its tradition of bringing in their anniversaries with style and aplomb, Posterscope came up with unique ideas to promote and celebrate its 4th anniversary .This started with a teaser of a cake being baked on a Billboard, attached with a timer that kept on ticking, until it was revealed on the D-day suggesting that the cake had been baked. All of this on the billboard for the first time in India, which was followed by the release of 5000 balloons of all brand colours of the Posterscope group. A unique ?4 ?Logo was developed with all brand colours to highlight all the group offerings of Posterscope (OOH), Hyperspace (Retail), Brandscope (OOH), Ambient OOH (Ambient) and PSI (Airports and International OOH).

In an official communiqu?, Ashish Bhasin, Chairman India and CEO South & South East Asia, Aegis Media, said ?Posterscope, ably led by Haresh Nayak, has always been at the cutting edge of OOH innovations and I am glad to see them implement the same in their celebrations as well.

Their business has really grown and has diversified in the last few years and Posterscope India has been a key contributor in Aegis Media?s rapid success in India.?

Commenting on the achievement Haresh Nayak, Managing Director, Posterscope Group India said, ?As thought leaders, we planned the entire event in a manner that highlights our open culture, innovative approach and belief in convergence. These 4 years have been landmark and today we have achieved geographical reach, scientific tools, research, domain expertise and a great international backing to ensure our clients always get the best. We would like to thank some of our key clients like Philips, P&G, UB Group, Renault, Blue Star, Mattel Toys, Intel, Adidas, Ray Ban and our esteemed associates for helping us reach this scale and position of strength.?

Haresh Nayak further added, ?We are a part of this industry, wherein advertising is what we do and out of home is the business we are into. We understand too that clients have various requirements that may crop into a discussion at any point in time. We believe that each and every employee is well equipped to handle and provide basic information about all aspects of the out of home domain to the client. This thought was established through this activity and we surprised ourselves with the efficiency displayed even in an ADLA BADLI environment.

Through ADLA BADLI every employee found a picture of his or her colleague on his/her soft board, the previous morning. The person then had to get into the other employee?s character for the whole of the next day by mimicking him, sitting in his place and actually doing all the things that particular employee does on a normal day. Basically it was a ?live the life off? another associate of yours for a day, establishing through this in situ role play the convergent thought in a very unique and innovative manner.

Member of the Aegis Media network, the Posterscope Group today has five independent brands in India ? Posterscope, Brandscope, Hyperspace (Retail and Digital) PSI (Airports & International OOH) and Ambient OOH. Posterscope is present across 25 cities in the country, with a team of 120 people.

The Aegis Media India group also comprises Carat, the world?s largest independent media communications specialist, Vizeum, Carat Fresh Integrated (Activation), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspectCommunicate 2, the global leader in search and performance marketing.

MUMBAI: Percept Activ has bagged the onus to execute an innovative on-ground and social activation campaign ?Fresh on Campus? - an event organised by The Hindustan Times & sponsored by VEET, Reckitt Benckiser (India) Ltd. The campaign that kick-started in August 2012 covers cities like Mumbai and Delhi.

The focus of Percept Activ will remain largely on brand communication activities, encompassing both promotional activation and event based activation across Colleges in Delhi and Mumbai.

The key responsibility of Percept Activ is to manage and execute the Sampling & Engagement Zones at the fresher?s party held at various Colleges. The Sampling zone is an extending hand wherein VEET promoters would explain the product features and provide giveaway samples to the college girls.

Tab-Girl is another interesting concept introduced by Percept Activ at the Engagement Zone. The Tab Girl communicates and educates the audience around the Zone with the use of the tablet PC, about the ongoing activities around the zone which include; Demo & Sampling - demonstrates the application of easy to use wax strips, Nail art zones - where nail artists showcase their talent and the Photo Zone - Here the promoters encourages the college girls who have gone through the initial engagement activities to pose with the Brand Ambassador of VEET Katrina Kaif?s cut out.

Percept Activ connects these on ground activities on a social platform of VEET India which allow the girls to visit the VEET India Facebook page and tag themselves. These girls then stand a chance to be included in the VEET DIVA Contest ? ?VEET be the DIVA?.

Speaking on the project, Sanjay Shukla, COO, Percept Activ, said ?Brands today are increasingly attempting to gain access to college students in an organized manner. The key here is to integrate BTL with a well supported digital campaign. BTL creates experiential content and digitization amplifies it creating aspirational value. ?The Fresh on Campus? Campaign is a good example of this format.?

The expertise of Percept Activ in the brand communication space will help position brand VEET as a beauty brand among college girls, by allowing them to experience the expertise of the product through digital, on-ground activation and post event experience testimony generation.

Mumbai: Lipton Ice Tea ? The leading ready-to-drink iced tea brand in India successfully transformed distressed faces into broad smiles through its Chill Out Surprise Campaign. This one of a kind campaign, spread across 6 days, shed the pressure of the tweeps in Mumbai by surprising them with a hamper by Lipton Ice Tea. Achieving a 20% jump in number of followers across the social media platform, the campaign also scored the number one position on Klout.

The idea was to identify tweeps who seemed stressed or overworked. Lipton Ice Tea gathered a Chill-Out Crew to find out where the stressed out tweeps were. The Chill-Out Crew then prepared goodie bags to be delivered to the stressed tweeps. The crew created high level of curiosity tweeting live while on their way to deliver the hamper. People who received the hamper were taken by surprise and expressed gratitude for the gesture. The idea was to make Mumbaikars feel special. Living in Mumbai, we need to be constantly reminded of the good things, things that make us happy or just to smile.

Lipton Ice Tea, known for its chilled delicious flavored Ice Teas, recreated its brand value in the mind of the customers with this campaign. The campaign built up their social network following, increased brand & product recognition with tons of tweets flying on the web generating curiosity and popularity, encouraging people to buy Ice Teas and tweet about it.

Chill Out Surprise campaign has been one of the most successful online campaigns in India. Currently, Lipton Ice Tea is number one on Klout, a representation of an overall social media influence, and is also leading on twitter amongst the other beverages. Lipton Ice Tea has a current CRM of over a million followers across Facebook, Twitter and Youtube. The campaign established a strong product connect with its target audience which was evident by the remarkable rise in the sale of the product. The campaign will be taken to other cities in the following months.

Commenting on the success of the campaign Ms. Rashi Goel, Brand Manager, Lipton Ice Tea said, ?Lipton Ice Tea is a delicious beverage that gives instant refreshment so it helps people "Take a Chill Pill" in the middle of a busy day. The "chill out surprise" has been a very effective brand activation wherein we have surprised our consumers with moments of relaxation and refreshment in the middle of their normal working day! This brings alive the brand proposition and helps our consumers experience the brand promise first hand. It also goes to demonstrate yet again how social media portals like Twitter (in this case) make it easy for brands to directly connect, interact and gratify their consumers".

Social Media marketing agency Social Seety was responsible to carry out this campaign. Talking about the campaign, Kowkab Naim, Co-founder and Director, Social Seety says "Social Media is a crowd, like any other, you have to stand out to get noticed. With this campaign our goal was to stand out from any other brand on the grid and connect with our TG reinforcing ‘positive‘ emotions."