Mahesh Shetty

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More than Hindi GECs, regional channels to drive growth in 2021

The beauty of India is in its diversity. There are 22 national languages and over 1,300 dialects spoken so much so that every 100 km the dialect, culture, tradition, clothing, eating habits and beliefs change. Indians have embraced this diversity for centuries and the world looks at it in awe.

Television TV Channels Regional
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Vh1 Supersonic 2021 officially cancelled due to Covid2019 crisis

MUMBAI: Dear #Superfam, it is with a very heavy heart that we must announce that Supersonic 2021 is officially cancelled. The organizers have been closely monitoring the unprecedented situation and keeping the safety measures in account, it has become clear that a large gathering is not feasible in...

Television TV Channels Music and Youth
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Viacom18's Mahesh Shetty's tips for sales teams & professionals

Most management graduates harbour dreams of getting into a marketing job at one of the FMCG majors once they graduate. But if they have eyes on the corner office they would do well to get into sales, and not just be swayed by its more glamorous cousin, marketing.

Television TV Channels People
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Leadership secrets & wisdom from Viacom18

Earlier this year during the thick of the lockdown due to the pandemic, Viacom18 CEO Sudhanshu Vats announced that he was moving on from the organisation he headed for around eight years. Earlier, in 2019, his deputy COO Raj Nayak too departed from a company he was associated with for seven years.

Television TV Channels Viewership
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Bigg Boss 14: The brand countdown has begun

MUMBAI: A century. That’s what Viacom18 head of network sales Mahesh Shetty is hoping to hit with the fourteenth edition of celebrity reality show Bigg Boss. “It will be great if we manage to hit last year’s 100 advertiser landmark we did with the show,” says Shetty. Recently, the sales team once...

Television TV Channels Viewership

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