Mumbai: Percept Out of Home is underway in executing an OOH campaign for Mahindra & Mahindra?s ?Alfa Plus?, the newly launched vehicle in the Three Wheeler Cargo Vehicle category. The campaign proposition titled as ?Bade Fayde ke liye bade Alfa? aims to create awareness about the newly launched version of Alfa. The activation has been strategically targeted in states such as Madhya Pradesh, Chhattisgarh and Maharashtra.

The mode of communication has been designed to interact with the prospective customers like drivers and owners of three wheeler cargo goods carriers.

The first and second set of the promotion in Maharashtra that started in 1st June 2012 will conclude on 16th July 2012. The folk art of Lezim and Powada artists was used to interact with the locals in Maharashtra.

On the parallel side the activity in Madhya Pradesh and Chandigarh commenced from 1st June and will wind up in 10th August, 2012. Folklore including Badhai dancers and Surma Bhopali mimic artist attracted significant visitors.

Interactive communication has been done through game based on the product features. The activity involves communication, education of the product, entertainment, display, demo and test ride. 305 number of stands have targeted not less than 2463 visitors so far. Altogether approximately 255 test rides have been done.

Mr. Sanjay Pareek, President, Percept-Out of Home, said, ?The primary aim has been reaching out to the core TG using a local folk art form that enhances communication of the product features. The local art form has been interwoven with product salient features, giving a whole new feel to the product communication.?

So far the activity is running successfully leveraging the brand equity of Alfa Plus. Everyone who participated in the interactive sessions has been given a spot gratification, thereby increasing the recall level.

MUMBAI: With the phenomenal success and incredible responses received over the last four years in the Hindi heartland, India?s only Reality Show for Housewives - BIG MEMSAAB now in its 5th Season will be launched across the other 3 states of Central India viz. Bihar, Madhya Pradesh & Jharkhand after the 4consecutive & exceptionally successful seasons in UP.

With the No. 1 Television Channel of the heartland ? BIG MAGIC and the No. 1 radio brand 92.7 BIG FM as media platforms, marketers stand to attract a wider range of audiences garnering excellent visibility for their brands. Reckitt Benckiser group has partnered BIG Memsaab ? Season 5 for Central India with Harpic & Dettol as the presenting & associate sponsors respectively. Tata Salt has also partnered with the property as Food Partner. The series features the strength, potential and capabilities of women in the region and vows to enthrall the audience on BIG MAGIC.

Conceptualized and initiated by 92.7 BIG FM and BIG MAGIC, the property facilitates a platform for the women of India to showcase their hidden talent and skills which deserves recognition and appreciation from the society. Thus we have ordinary women, who have extra ordinary talent participating.

BIG MEMSAAB allows for maximum consumer engagement as it breaks free from the clutter and offers something path breaking to the viewers and participants alike.

BIG MEMSAAB Season 5, promises to be bigger than it has ever been, attracting women audiences across Central India. Aside from 92.7 BIG FM and BIG MAGIC the activity will be promoted across Onground activation, OOH, Print, Digital and Cinema. This holistic multimedia property will allow excellent visibility and more importantly on-ground impact, for the advertiser?s products and services. The auditions for BIG MEMSAAB will kick off in Mid - May.

BIG Memsaab - Season 5 promises to enthrall everyone as it brings women from different walks of life together to present their creativity and talent, be it singing, dancing, arts or crafts. Contestants from each city will be shortlisted through onground auditions and each city will host a finale.

Commenting on this Company Spokesperson said, "We have always believed in entertaining and engaging our audiences by initiating unique concepts that will connect us directly with our audiences. Considering the success this show has seen for the last four seasons in UP, this was the right time to take this woman centric property to other parts of the country. We truly believe that there is immense talent amongst women, who may be housewives, but are looking for an opportunity to show the world what they are capable of. This platform is our tribute to this multi faceted woman, who inspires and amazes us always."