LV Krishnan, chief executive of TAM India, is a soft spoken man.
"Measuring the pulse of Indian TV audiences" - one sees these words almost everywhere in the Mumbai headquarters
MUMBAI: The conditional access system (CAS) provides a golden opportunity for the media fraternity to go beyond ratin
Whatever may be their shortcomings perceived or otherwise, data that ratings agencies provide still give the best pos
Reliability in the peoplemeter system is what the industry is crying for and US-based Arbitron Inc.
Bowing to a long-standing demand from the industry that there should only be one rating system, market research agenc
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