MUMBAI: Week 18 of TAM Media Research's weekly TV ratings monitor turned up a surprise for Turner International India
Kids channels, bogged down in an analogue cable TV environment, suddenly find space to grow.
As new media usage grows, broadcasters are trying to find ways to leverage it.
Hindi movie channels are finding a new way to get into the viewing of kids.
Driving Nick India from a market share of a mere 9 per cent to 18 per cent has been a p
switch
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