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Rural India sees a three-fold growth in the usage of e-commerce apps: Report

Rural India is on the periphery of an e-commerce revolution. There has been a massive increase in the number of users of e-commerce apps in the last six to eight months, according to the latest edition of the Rural Barometer Report.

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Ipsos onboards Garima Mall, Pooja Doshi as executive directors

Mumbai: Market research company Ipsos India has announced the onboarding of Garima Mall and Pooja Doshi as executive directors, effective immediately. The duo will report to Ipsos India MD - research Vivek Gupta.     Mall moves from Kantar and has earlier worked with Nielsen and GFK Mode. Her...

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Hygiene, health & wellness remain key consumer concerns: Kantar report

Mumbai: Emerging from the pandemic, the Indian FMCD (Fast Moving Consumer Durables) market presents significant opportunities. While the pandemic caused much anxiety amongst consumers in general, there was a high demand in the FMCD health and wellness space, according to the latest Sustainability...

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Kantar's Link AI is now available on its market research platform

Mumbai: Data-driven analytics and brand consulting company Kantar has announced that Link AI, its AI-powered ad testing solution is now available on Kantar Marketplace, its market research platform. Launched in June 2020, Link AI is the first fully AI-powered solution to be featured on Marketplace...

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Expectations Budget '22: Fuel prices, medical expenses remain major concerns shows Kantar survey

Mumbai: With the third wave of pandemic raging on, the majority of consumers expect the government to increase focus on strengthening the healthcare infrastructure, showed the latest pre-budget survey conducted by data insights company Kantar.

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