NEW DELHI: Vdopia, India’s fastest growing mobile and online advertising space and technology provider has been classified as the No.1 Video Ad network by ComScore. ComScore is a leading internet technology company that provides analytics for a Digital World. According to the latest analysis, Vdopia is being perceived in the same league as industry giants like Google, Facebook and Yahoo sites in terms of video ad networks.

As per a study by ComScore earlier this year, the growing reach of broadband and optimization in video delivery has led to a huge uptake in consumption of video content in India, with 7 out of 10 Indian Internet users watching online videos. Smartphone & connectivity charges are getting cheaper day by day, and the potential mobile penetration & reach is even bigger than TV, which has ensured growth of video content in 2013.

Preetesh Chouhan, Vice President, APAC, Vdopia says, “Surpassing the actual potential reach, Vdopia has an audience of 6.4 million, with a potential reach of 7.9 million audience through its network on a monthly basis. As compared to other players, our traction is higher and better.”

“We are delivering multiple video ad formats through our patent technology, which makes video ads do much more than just being clickable. Today a campaign or an ad format is all about interaction. This creates value and engagement metrics for each brand while channel, device and location targeting assures better and accurate
access to consumers,” he adds.

Vdopia is associated with top sites like NDTV, India Today Group, Zee News, Zeebiz, Hindustan Times, Sify, Amar Ujala, Jangran.com etc and top video sites like Metacafe, Daily Motion, India TV, Bollywood Hungama and many more. It has reached out to 6.4 Million Unique users delivering 23.5 Million Video Views (with an average of 3.6 videos consumed by each user at an average time of 1.5 Minutes). Hence, Vdopia’s users consume 10 Million video minutes per month.

New Delhi: Headlines Today, the fastest growing English news channel is changing the landscape of the English News Genre in India. The Channel has been growing steadily over the weeks and the latest ratings are a sign to the Channel?s promising growth with the channel steadily moving towards the leadership position.

In the core news TG of CS 24-44 AB Male, Headlines Today, leads as the leader of the pack with relative channel share of 26.7% (All India), 28.9% (All India 1 Mn +) and 30% (6 Metros) as per the latest Ratings (Source: TAM, TG: CS 25-44 AB MALE, Period: Wk 33‘12, Share%). The trend is quite promising even in the broad News TG of CS 25+M AB, the channel enjoys a channel share of 21.2% (6 Metros) and 22% (All India 1 Mn+) which is substantially ahead of NDTV 24x7 with 19.2% and 19.5% share respectively (Source: TAM, TG: CS 25+ AB MALE, Period: Wk 33‘12, Share%). The channel has also been maintaining a minimum of 2 programmes in top 5 programmes of the genre for the past few weeks.

The change in the content strategy backed by a focussed on air promotional plan has started yielding results for the channel and this trend is all set to change the complete dynamics of the English News space.

Commenting on the latest ratings, Mr. Ashish Bagga, CEO, India Today Group, said, ?We are elated that our continuous effort has been appreciated by viewers across the country. Our endeavor to put across viewer centric content will be carried on with renewed creativity. This is just the beginning and Headlines Today is all set to become a strong leader in the space.?

Headlines Today team has been at the forefront in reaching out to viewers. Driven by strong content, Headlines Today has been crossing new boundaries in news journalism. Recent news coverage around the London Olympics, Team Anna and Baba Ramdev?s campaigns against corruption, presidential elections, the communal violence and threat to people from north east India, India ? Sri Lanka ODI Series, shooting at the US Gurdwara, Geetika Sharma suicide case besides other significant coverage have helped the channel to become a force to reckon with.