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Amway India onboards Mirabai Chanu as brand ambassador

Mumbai: FMCG major Amway India, through Emmanuel Global Consultancies, has partnered with Olympian Saikhom Mirabai Chanu as the brand ambassador to promote Amway and its Nutrilite range of products.  Chanu will spearhead brand campaigns focused on its foundation range such as Nutrilite Daily, Omega...

MAM Marketing Brands
Parle emerges as India’s Most Chosen FMCG Brand: Kantar India

Parle Products has once again emerged as the top FMCG brand in the ninth edition of the annual Brand Footprint India report released by Kantar India.

MAM Marketing MAM
Companies pin hopes on monsoon season to lift the 'Covid-gloom'

MUMBAI: Monsoons are critical for the revival of consumer demand in our agri-dependent country, both in rural and urban regions. In a market already marred by the pandemic, how’s the sentiment this monsoon season? To gauge the marketing mood in this season of renewed hope,

MAM Marketing MAM
Dabur India appoints Rahul Awasthi as executive VP - manufacturing

Mumbai: Dabur India has appointed Rahul Awasthi as executive vice president - manufacturing. Awasthi was head of planning, technology, and innovation at HUL. He has 27 years of experience in the FMCG industry in the manufacturing, technology, innovation, and supply planning domain. "With multiple...

MAM Media and Advertising People
May'21 ad volume 64% higher than last year : BARC

Mumbai: Television continues to stay strong and resilient as a medium of advertising amid the second wave of the pandemic. Despite a marginal dip in April 2021, ad volumes in May 2021 have witnessed a 64 per cent growth as compared to May 2020, said Broadcast Audience Research Council (BARC) in its...

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