MUMBAI: GroupM has recently introduced Live Panel, a new consumer and media insight solution enabling its agencies t
MUMBAI: Indian television ratings monitoring agencies BARC India and TAM India have joined hands to form a new meter
MUMBAI: WPP's Data Alliance and Facebook have deepened a global partnership giving marketers access to new data-drive
MUMBAI: ComScore has inked a strategic alliance with WPP’s data investment management division, Kantar.
MUMBAI: The sword has been hanging on Television Audience Measurement’s (TAM) head for a long time now.
MUMBAI: For the past three months, the focus of the entire TV industry has been on the new industry-backed Broadcast
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