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Coca-Cola India's 'Ummeedo Wali Dhoop' salutes positivity, togetherness and generosity of the human spirit

New Delhi: Celebrating the ability of human spirit to persevere and to always emerge stronger, Coca-Cola India has released a series of stories narrated through the digital medium as short films, static posts on its social assets and long format stories on Coca-Cola India Journey titled ‘Ummeedo...

MAM Media and Advertising Ad Campaigns
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Coca-Cola India identifies West Bengal as one of its key growth markets

MUMBAI: Taking forward its vision to become a ‘Total Beverage Company with strong local roots’, Coca-Cola India announced West Bengal as its key growth market and unveiled strategic plans to showcase commitment to the state. West Bengal is the first Indian state where the entire portfolio and...

MAM Marketing Brands
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Sarvita Sethi appointed as Coca-Cola India and southwest Asia VP M&A, Harsh Bhutani as CFO

MUMBAI: Keeping with developing business needs and investment in talent development, Coca-Cola India has made two-key changes at its top management. It has appointed Sarvita Sethi as vice-president, merger, and acquisitions (M&A) and new ventures, and Harsh Bhutani as vice president - finance (...

MAM Media and Advertising People
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Healthcare products lead in ASCI norms breach, 143 complaints upheld

MUMBAI: Healthcare products, followed by education category, led in breaching various norms set by Advertising Standards Council of India (ASCI) on advertisements and getting hauled up for the same in the month of January this year, according to an official statement from the advertising self-...

MAM Media and Advertising Media Agencies
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Coca-Cola India launches TVC campaign #VIORunWithIt

After a successful pilot launch earlier this year, VIO - the ready to drink, flavored milk offering from Coca-Cola India launched its maiden ad campaign on July 24th which is being aired in Andhra Pradesh and Telangana along with the digital launch in other states. Building on the goodness of milk...

MAM Media and Advertising Ad Campaigns