Chhota Bheem


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Bhujia, extrudes and the festive season: Bikano's go-to-market strategy for H2

Mumbai: The second half of 2021 began on a bustling note for packaged snacks brand Bikano. The Company has launched two new snack ranges - a tea-time maida-based snack range and an extrude range under sub-brand Fatax, a new campaign for its star product – Bhujia, and the festive blitz focusing on...

MAM Marketing MAM
Cadbury Gems brings in kids from across the nation to celebrate its birthday

Mumbai: Cadbury Gems, one of India’s oldest and much-loved chocolate button brands, hosted a one-of-its-kind virtual birthday party, inviting parents with their kids, from across the country.  The celebration was powered through a mobile-friendly interactive microsite that enabled kids to consume...

MAM Marketing MAM
Bikano ropes in Chhota Bheem for launch of new snack range

Mumbai: Snacks major Bikano has taken the license for one of India’s most popular kids-show characters Chhota Bheem for the launch of its extruded products range under the sub-brand ‘Fatax’. The new offerings include Ringz (masala and tomato flavour), Puffeez, Cheese Balls, Pasta Crunch, and Jungle...

MAM Marketing MAM
Voot Kids partners with Singapore Tourism Board to launch animation series

Mumbai: The Singapore Tourism Board (STB) has joined hands with Voot Kids and Green Gold Animation to take Indian audiences on a virtual adventure in Singapore with the iconic Indian comic character, Chhota Bheem. Titled Chhota Bheem – Adventures in Singapore, the mini-series brings the destination...

iWorld Over The Top Services
'Chhota Bheem' boosts DD National's 2 pm slot viewership

MUMBAI: Chhota Bheem on DD National improved the slot viewership, according to the latest BARC-Nielsen report data. Kids in the 2-14 age group contributed 38 per cent of the slot viewership of 2-2.30 pm. In the Hindi Speaking Market (HSM) 2+ category, the programme saw an increase from 154,000...

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