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Bhujia, extrudes and the festive season: Bikano's go-to-market strategy for H2

Mumbai: The second half of 2021 began on a bustling note for packaged snacks brand Bikano. The Company has launched two new snack ranges - a tea-time maida-based snack range and an extrude range under sub-brand Fatax, a new campaign for its star product – Bhujia, and the festive blitz focusing on...

MAM Marketing MAM
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Cadbury Gems brings in kids from across the nation to celebrate its birthday

Mumbai: Cadbury Gems, one of India’s oldest and much-loved chocolate button brands, hosted a one-of-its-kind virtual birthday party, inviting parents with their kids, from across the country.  The celebration was powered through a mobile-friendly interactive microsite that enabled kids to consume...

MAM Marketing MAM
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Bikano ropes in Chhota Bheem for launch of new snack range

Mumbai: Snacks major Bikano has taken the license for one of India’s most popular kids-show characters Chhota Bheem for the launch of its extruded products range under the sub-brand ‘Fatax’. The new offerings include Ringz (masala and tomato flavour), Puffeez, Cheese Balls, Pasta Crunch, and Jungle...

MAM Marketing MAM
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Voot Kids partners with Singapore Tourism Board to launch animation series

Mumbai: The Singapore Tourism Board (STB) has joined hands with Voot Kids and Green Gold Animation to take Indian audiences on a virtual adventure in Singapore with the iconic Indian comic character, Chhota Bheem. Titled Chhota Bheem – Adventures in Singapore, the mini-series brings the destination...

iWorld Over The Top Services
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'Chhota Bheem' boosts DD National's 2 pm slot viewership

MUMBAI: Chhota Bheem on DD National improved the slot viewership, according to the latest BARC-Nielsen report data. Kids in the 2-14 age group contributed 38 per cent of the slot viewership of 2-2.30 pm. In the Hindi Speaking Market (HSM) 2+ category, the programme saw an increase from 154,000...

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