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Hitachi onboards BBH as creative partner

Johnson Controls-Hitachi Air Conditioning India Ltd, India’s premium air-conditioner brand Hitachi, has appointed BBH India as its creative strategy and advertising agency partner. With this appointment, Hitachi aims to create a high decibel brand awareness and strengthen its brand leadership...

MAM Media and Advertising AD Agencies
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Guest Article: Is Fem-vertising really working to sell products

It’s an established fact that advertising has a larger role than simply selling products. Advertising mirrors society and also encourages people to embrace change. But this change is only visible in recent times.

MAM Marketing MAM
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Colors' 'Khatron Ke Khiladi 12' creates history and breaks records

Stunt-based reality show, Khatron Ke Khiladi, has delivered yet another successful season with its action-packed content, breaking records across various mediums. The show was featured as the #1 non-fiction show in the category, receiving rave reviews across the globe and making Colors the #1...

Television TV Channels Viewership
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Why regional outreach is the way to go for brands this festive season?

Mumbai: Historically, in India, during the three to four months of the festive season that stretches from August, starting with Raksha Bandhan, up until New Year’s eve in December, the marketing and advertising spending see their peak. This year, with the country nearly coming out of the pandemic...

MAM Marketing Brands
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GUEST COLUMN: How Micro-Influencers become creators for brands

Until recently, the concept of brand endorsements and the way brands reach their target audience has recreated the social media landscape. A newer concept of influencer marketing has emerged in the era of the creator economy.

MAM Marketing MAM