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Brands eye stronger recovery in ad spends this festive season

MUMBAI:  The year 2020 was a game-changer on many counts for the world in general. Many brands that relied heavily on offline marketing and in-store shopping had no other option but to join the digital marketing bandwagon to engage with their consumers. Now with the festive season almost upon us,...

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Fintech invests in branded content to reach Gen Z and millennials

Fintech brands are looking at the massive influx of Gen Z and millennial retail investors as an opportunity to create awareness about their products. As awareness about the securities market in India remains comparatively low compared to markets like the US, brands are choosing educational content...

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MG Motor teams up with para-athlete & Arjuna awardee Deepa Malik

MUMBAI: MG Motor India has announced Paralympic athlete and Khel Ratna Awardee Deepa Malik to be the voice of the personal AI assistant in its upcoming SUV – MG Astor to deliver a unique voice experience to its consumers as it looks to disrupt the Indian automotive industry. Called ‘The Woman on...

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ManipalCigna Health Insurance invokes spirit of togetherness in new ad

Mumbai: The COVID-19 pandemic has transformed people’s lives in unprecedented ways. There are people who continue to experience social isolation and loneliness, and find it challenging to reach out for help. Echoing these concerns, ManipalCigna Health Insurance Company has launched a new digital...

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GUEST COLUMN: FMCG companies took to apps, bet big on direct-to-consumer reach

Mumbai: The eruption of COVID-19 has left millions and millions of businesses scurrying for survival. Although somewhat less affected than some categories, the FMCG companies also faced headwinds for some time. And to counter these headwinds, technology has been the single most important...

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