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Asics teams up with Joshna Chinappa to inspire young athletes

Mumbai: Sports equipment company Asics has announced Indian squash player Joshna Chinappa as its new brand athlete. This partnership would further strengthen the company’s commitment, spread awareness about the diverse offerings and magnify the reach of the brand, it said.

MAM Marketing MAM
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Piramal Realty ropes in Rahul Dravid as brand ambassador

Mumbai: Piramal Realty, the real estate arm of the Piramal Group, has roped in Rahul Dravid as a brand ambassador for its portfolio of residential projects in Mumbai comprising Piramal Mahalaxmi, Piramal Vaikunth, Piramal Revanta, Piramal Aranya, and Piramal Agastya, its state-of-the-art commercial...

MAM Marketing Brands
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Sociowash retains OnePlus youth marketing mandate

Mumbai: Creative and Youth Marketing agency Sociowash has retained the mandate for the OnePlus Youth Marketing Program to increase the brand’s share of voice among the youth.  The agency’s youth marketing arm – YouthBeat will manage the program in sync with the brand’s objective to tap into the...

MAM Media and Advertising Account
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adidas announces Mirabai Chanu as face of ‘Stay In Play’ campaign

Mumbai: Sportswear major adidas has announced Olympic medallist Mirabai Chanu as the face of its ‘Stay In Play’ campaign as it unveiled its latest product innovation designed to keep more menstruators in sport in a bid to tackle one of the greatest taboos faced by women in sports.    The brand’s...

MAM Media and Advertising Ad Campaigns
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GroupM's INCA brings in robot Sophia as its brand ambassador

NEW DELHI- INCA, GroupM’s brand-safe influencer marketing solution roped in Sophia, a human-like robot from the house of Hanson Robotics as its brand ambassador. Sophia will be available as an influencer to brands in the APAC region.  This is the first-ever collaboration of Sophia as a brand...

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