Mumbai: Following on the back of three world class shows that are currently beingsimulcast across the BIG CBS Network ? the latest season of American Idol and the second season of The X Factor USA simulcast in India and America?s Got Talent, India?s No. 1 English Entertainment Network, BIG CBS, announced new shows and properties planned for November and December. These include a series of Indian produced, connected properties that will give brands multiple opportunities to engage with audiences through multi-media promotion and digital engagement.

BIG CBS PRIME will showcase the award-winning thrilling international show, Galileo Experience, Galileo Contra, Galileo Mystery and the latest season of the hit cop drama Blue Bloods. The channel had recently launched an exciting connected property - India?s Prime Icon which features the top 10 living icons of the country from different walks of life from amongst whom the nation will choose for their favorite icon. This will be followed by India?s Sexiest Bachelor Season 2, seeking to crown the most sought-after bachelor in the country.

The Ultimate Diva Destination, BIG CBS LOVE, also promises to showcase some incredibly popular international shows for the urban Indian female which include the prime time drama hit, Life Unexpected. And adding to the exciting lineup on LOVE, are two never-seen-before Indian produced properties which include Bridelicious ? a one of its kind lifestyle reality show narrating the unique stories of brides-to-be as 3 designers compete to give them the perfect look for their weddings and Gossip and Gravy ? a show that combines celebrity gossip with some lip-smacking food. Both these properties will have multiple elements to them beyond the TV series including digital, radio, print, OOH and relevant touch point marketing.

The Ultimate Music Destination, BIG CBS SPARK, also has some amazing shows lined up for the upcoming quarter. The channel has recently launched Thank God Its Rock on Friday (TGIRF - Season 1), a show that chronicles the musical journey of renowned Indie Rock artists and bands like Parikrama, Raghu Dixit, Agnee, Indus Creed among others. Another upcoming property is International Music Favourites ? India?s first ever digital led viewer?s choice awards for international music hosted by singer Neha Bhasin and featuring artists like Lady Gaga, Justin Bieber, Pitbull, Avicii, Maroon 5, Chris Brown and many more nominated is some of the categories.

Speaking about the upcoming shows, Mr. Anand Chakravarthy, Executive Vice President, Business Head, BIG CBS Networks said, ?Along with world class CBS shows, we have constantly endeavored to showcase Indian shows which appeal to the taste of our premium audiences. This new lineup includes some exciting Indian properties, which give our audiences a unique experience in English Entertainment and also importantly give our advertisers a unique opportunity to engage with their consumers through these connected properties.?

With each channel being targeted at a particular audience, the host of new shows on BIG CBS PRIME, BIG CBS LOVE and BIG CBS SPARK will cater to a large cross-section of the Indian television audiences.

Mumbai: Popular reality show America?s Got Talent which airs on India?s No. 1 English Entertainment network, BIG CBS, has been rated as the No. 1 show amongst the top English General Entertainment Channels. The show which is simulcast on BIG CBS PRIME, LOVE and SPARK has become a top preference in English entertainment for viewers and has garnered a GRP of 3.14 among the Digital C&S SEC A Males 15+, 5 Metro audience, according to TAM ratings for Week 32.

Surpassing all leading shows on other English GECs to become the No.1 show, America?s Got Talent was leading with a GRP of 3.14. America?s Got Talent was followed by Excused which airs on BIG CBS LOVE, and ahead of Masterchef Australia, Two & A Half Men and The Simpsons (STAR World).

America?s Got Talent has also catapulted BIG-CBS Love to a leadership position above rivals STAR World and AXN in the weekly channel GRP race. Love garnered 5 GRPs in week 32, compared to 4.9 GRPs of AXN 4.1 GRPs of STAR World, 3.7 GRPs of BBC Entertainment and 3.6 GRPs of Comedy Central among Digital C&S SEC A Females 15+, 5 Metro audience

Talking about the same, Company Spokesperson said, ?We have seen a steady increase in the popularity of reality shows. Our offering of the latest-freshest-hottest with the most recent season of the international hit reality show America?s Got Talent has worked excellently with the upwardly mobile audiences seeking this content. Our decision to simulcast the show across the channels has paid off grabbing the necessary eyeballs and ensuring the show tops the charts! We will continue to offer our audiences a varied palette of the best international programs on our Channels.?

Currently, the talent based reality show is airing its sixth season in India. The show has a jury that comprises of famous personalities like Howie Mandel, Sharon Osbourne and Piers Morgan and airs every Monday to Thursday at 9pm.

The BIG-CBS Network plans to follow-up the success of America?s Got Talent with two of the biggest reality shows on global TV ? Latest Seasons of X-Factor USA and American Idol in the coming months.

Mumbai: This summer, BIG CBS Love is gearing up to take the temperature a few notches higher?come April, BIG CBS Love - India?s first international entertainment destination for the urban women ? will bring to you hit drama series, ?Ringer?. The series stars award winning actress Sarah Michelle Gellar who shot to instant fame with the television series Buffy the Vampire Slayer. On Ringer, for the first time, Gellar will be playing a double role as she plays twin sisters Bridget Kelly and Siobhan Martin. The show premiers on April 2nd and will air Monday to Friday at 9pm.

The show is a fast paced drama about the two twin sisters. Bridget Kelly (Sarah Michelle Gellar) is a recovering alcoholic and stripper in Wyoming and Siobhan is married into the upper crust of society. Bridget is under the protection of the FBI Agent, having agreed to testify against her employer, the local crime boss, who she witnessed commit murder. Fearing her life, Bridget flees to New York to meet her estranged twin sister Siobhan (also played by Gellar).

With just the right portions of drama, excitement, thrill and more, the show promises to be an instant hit with its audiences. With a multi-media marketing campaign to promote the show ? across radio, TV and digitally, it offers an excellent option for advertisers who want to reach out to this plum relevant audience base.

Soon after arriving in New York, Siobhan, who had kept her sister‘s existence secret from her family, appears to commit suicide by jumping into the ocean. Bridget then assumes Siobhan‘s identity and tries to fit in among Siobhan‘s wealthy social circle, including Siobhan‘s husband Andrew, stepdaughter, best friend Gemma, and Gemma‘s husband with whom Siobhan had been having an affair. The only one who knows that Bridget is passing as Siobhan is Bridget‘s Narcotics Anonymous sponsor. Bridget‘s life becomes more complicated as she discovers that her sister was hiding secrets of her own and that someone is trying to kill Siobhan as well.

So go ahead and make your summers even more exciting with Ringer starting April 2 Monday to Friday at 9 pm only on BIG CBS Love.

Mumbai: According to the TAM reports of week 3, 2012 (TAM India: CS4+ Males, Punjab 1 Mn+) BIG CBS Spark Punjabi, has acquired the top position amongst competing channels with shows such as Jerry Springer (Jerry Di Adaalat), Hawaii Five-O (Veer Hawaii De), America?s Next Top Model (Amreeka Di Next Top Model), Masked Warriors ? an international wrestling format (Zabardast Kushti), amongst others, all dubbed in Punjabi. The channel, which also features a judicious mix of Punjabi music, international dubbed movies and local programming in Punjabi, has resonated well with this specific audience. BIG CBS Spark Punjabi, which is a category creator from the Reliance Broadcast Network Limited and CBS Studios International JV is positioned as the first International Punjabi Channel.

Targeting the 15+ audience, the channel features the best of CBS content all dubbed in Punjabi, giving local audiences immediate access to world class entertainment. The channel is available across

Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP) region and is distributed on digital and analog platforms, with an extensive reach of over 6mn+ C&S households in the region.

According to the 3rd weeks, 2012 TAM report, BIG CBS Spark Punjabi with 39 GRPs has surpassed the channels like 9X Tashan, ETC Punjabi & MH1. The show Kadi Te Has Bol Ve ranks no.1 in the comedy Genre with 2.36 TVR. Also, the 4:00pm Monday ? Friday time band that airs Zabardast Kushti has been garnering the Best TVR of 2.36 in the sports genre. Prime Time shows like Amreeka Di Next Top Model, Jerry Di Adaalat etc have attributed to the channel?s success thus identifying the entertainment preferences of its target viewers and providing fresh and engaging content.

With RBNL?s existing leading radio brand 92.7 BIG FM, reaching 22 cities in the region and its OOH arm BIG Street?s 3000+ ambient media options across the markets, BIG CBS Spark Punjabi will offer marketers an integrated media opportunity like none other in the region. The channel is being supported by an integrated marketing plan leveraging multi-media. Added to this will be the media muscle of the entire Reliance Group.

Mumbai : National, 24th August, 2011: Continuing its success story, Sun Direct, the leadingc direct-to-home (DTH) service provider in the country surpassed another milestone in its journey ? crossing the 7 million subscriber mark ; a feat accomplished amidst trying business conditions, Sun Direct not only retained existing customer base but aggressively went after new customers by expanding its range of channel offerings and introducing India?s first Ad-Free movie service, and making significant investments in technology and customer service, all of which helped it contributed to a robust growth for the country?s second largest DTH player.

Going beyond its core promise of delivering ?Value for Money Entertainment? this year Sun Direct has created entertainment innovations to bring unique products to its new and existing subscribers. It has launched the ?Cinema Plus? pack featuring four all day long AD-Free movie services in Tamil, Telugu, Malayalam and Kannada!

Sun Direct has also added a host of channels that makes it more value-for-money than ever. From regional channels like Captain TV, Suvarna tv, Isaiyaruvi, Jaya Max to brand new English channels from the BIG CBS bouquet to appeal to the urban viewers and the reintroduction of favorites like 9Xm, UTV Movies and UTV Action. This, aided with a plethora of easy on the purse add-on packs has helped Sun Direct beat the odds to
maintain its leadership position.

To help deliver all these customer benefits, Sun Direct has also made significant investments in it?s customer service platform to set up a state of the art, in-house customer service cell incorporating cutting edge technology solutions from Cisco. The augmentation of this service also helped Sun Direct phenomenally increase ease of access and increase transaction volumes on both automated and manual services.

Speaking on this momentous occasion, Mr. Mahesh Kumar, CEO, Sun Direct said, ?Continuing our market defining trends has taken us past the 7 million mark. This landmark has only spurred further aggressive augmentation of our customer interface capabilities and channel offering capacities and we are confident that this will help us maintain our position as the country?s most innovative and Value for Money Entertainment DTH player in the market?.

This achievement speaks volumes for a DTH player that had to move all its channels to the MEASAT satellite after the then ISRO satellite failure in mid 2010, but this shift helped it increase its channel offerings upping its capacity to give a wider range of entertainment options to its customers and now with its latest state of the art Call centre facility that will help manage better customer relationship initiatives giving is a sharper customer focus.

Throughout these years, at every step of its growth, Sun Direct has reinstated the fact that nobody understands and delivers entertainment value like Sun Direct does. It has constantly customized channel offering that is best suited to address the entertainment quotient of its customers, especially in South India where it leads competition by miles.