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Amul Macho wages war against Lux Cozi in a ‘battle of the boxers’

Mumbai: In what can be termed as a 'battle of the boxers', men's innerwear brand Amul Macho has alleged that another Indian brand of men's innerwear, Lux Cozi has “blatantly copied” its Amul Macho 'Toing' ad from 2007. J G Hosiery Pvt Ltd, the makers of Macho Innerwear, has complained to the...

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Google's Aditya Swamy, FB's Sandeep Bhushan join ASCI board

Mumbai: Director of Google India, Aditya Swamy has joined the Advertising Standards Council of India (ASCI) board and Facebook India head of global marketing solutions, Sandeep Bhushan will be a special invitee to the board, announced ASCI on Friday.  As the advertising self-regulatory body shapes...

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89.5% influencers witness a dip in engagement post ASCI guidelines: IPLIX survey

Mumbai: Influencer marketing and talent management agency, IPLIX Media has released insights from an independent survey on influencer sentiment post-release of ASCI guidelines 2021. According to the survey, nearly 89.5 per cent of influencers witnessed a dip in engagement on their content since...

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ASCI unveils new brand identity, steps up focus on digital

Mumbai: The Advertising Standards Council of India (Asci) is all set to update its guidelines and procedures according to the changing requirements of the digital era. The advertising industry’s self-regulating body has unveiled a new brand identity on Wednesday to reflect the agenda of becoming...

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Covid-fueled ad claims lead over 6149 complaints in FY 20-21: ASCI

Mumbai: While FY 2020-21 was a rough one for the advertising industry because of the turmoil caused by the COVID-19 pandemic, consumers too were vulnerable to the, sometimes far-fetched, claims made by brands. In this scenario, the role played by the Advertising Standards Council of India (ASCI) in...

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