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Layer'r Shot 'apologises' for offensive ads, invites further flak online

Following a social media backlash over its controversial deo ads, and after being called out by the ministry of information and broadcasting (MIB) and the Advertising Standards Council of India (ASCI), the Layer'r Shot brand issued a clarification statement, including an apology on Monday.

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It's very disappointing that this wasn't caught before going live: ASCI CEO on suspended Layer'r Shot's ad

Deodorant ads have not exactly been known to propagate gender sensitivity values. However, two recent controversial advertisements from deo brand Layer'r Shot probably take the cake in offending gender sensibilities.

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Layer'r Shot deo ads accused of inappropriate content; MIB, ASCI take action

MUMBAI: The ministry of information and broadcasting (MIB) on Saturday wrote to social media platforms -Twitter and YouTube to remove two recent controversial advertisements from deo brand Layer'r Shot for their alleged obscene content. The move came after several netizens flagged the offending...

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Celeb endorsements of tobacco products- On whom does the onus lie?

Mumbai: With the ‘World No Tobacco Day’ well and truly behind us, it is perhaps time to chew on the undeniable reality that pan masala is among India's biggest industries, with a market estimated at over Rs 40,000 crore. According to a recent report by Expert Market Research, aided by vigorous...

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ASCI bats for better inclusion in advertising, to clamp down on discriminating ads

The Advertising Standards Council of India (ASCI) has updated its code to add greater inclusivity in advertising depictions. The ASCI code already required ads to not deride anyone based on race, caste, creed, gender or nationality.

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