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Film stars contributed to more than 80% of ads: TAM AdEx report

Mumbai: TAM has recently released its AdEx report (July–September 2022) on celebrity endorsements. It reveals that 29 per cent share of the ads broadcast on TV were endorsed by celebrities. Film stars contributed to more than 80 per cent of advertising during Jul-Sep’22, followed by sports...

MAM Marketing MAM
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Nexus Malls appoints superstar Amitabh Bachchan as brand ambassador 

Nexus Malls, the retail platform in India owned and managed by Blackstone Real Estate Funds, has announced Amitabh Bachchan as their ‘happyness ambassador’.

MAM Marketing Brands
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Delhi HC grants a stay on the use of Amitabh Bachchan's name, image, voice without consent

Mumbai: The Delhi High Court's justice Navin Chawla issued an order on Friday prohibiting the use of Amitabh Bachchan's name, image, voice, or any of his characteristics without his consent. The order is a landmark verdict, the first of its kind in India, and it is directed not only at the...

Television TV Channels People
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Balaji’s consolidated six-month revenue nearly doubles to Rs 283 cr

Mumbai: Balaji Telefilms announced its financial results for the second quarter and six months ended 30 September 2022. Balaji’s consolidated six-month revenue was Rs 283 crore versus Rs 142 crore in the same period in the previous fiscal. The group's Ebitda loss was Rs 35 crore versus Rs 69 crore...

Television TV Channels Viewership
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KBC Season 14 launches it's campaign ‘Yeh Manch Hi Aisa Hai’

Sony Entertainment Television’s long-running show Kaun Banega Crorepati Season 14 has introduced the campaign "Yeh Manch Hi Aisa Hai.

Television TV Shows Reality