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How viewer data analytics are shaping operators' revenue and content strategies

Indiantelevision.com, in partnership with Synamedia, organised a virtual webinar on ‘how analytics shaping operators’ revenues and content strategy?’ on 23 March. The panel discussion was joined by Altbalaji’s Divya Dixit, MX Player’s Viraj Jit Singh, Zee5’s Abhirup Datta, and Synamedia’s Amruta...

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'Lock Upp' is ALTBalaji’s 'KBC moment' as it forays into AVOD: Divya Dixit

With its maiden advertising-based video on demand (AVOD) project "Lock Upp" delivering a stellar performance, Balaji Telefilms’ video streaming service ALTBalaji is currently experiencing its "KBC moment," as the platform's SVP of marketing and revenue Divya Dixit tells IndianTelevision.com.

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Here's how ALTBalaji disrupted AVOD world with new show 'Lock Upp'

Mumbai: Streaming platform ALTBalaji recently launched its first reality show "Lock Upp" through an advertising-based video on demand (AVOD) model. The AVOD system allows viewers to access the free original content. This strategic move by ALTBalaji is on its way to set a new benchmark in the Indian...

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ALTBalaji & MX Player's show 'Lock Upp' reaches 100 mn views since its release

Mumbai: The unique captive reality show 'Lock Upp' by ALTBalaji & MX Player has successfully managed to garner 100 million views within 19 days of its release. The show is currently streaming on ALTBalaji and is hosted by actress Kangana Ranaut. To create an exclusive user experience, MX Player...

Television TV Shows Reality
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Chimp&z Inc bags digital mandate for ALTBalaji’s Metaverse game 'Lock Upp'

Mumbai: Chimp&z Inc, from the aegis of Merge Infinity Network has bagged the digital mandate for ALTBalaji’s "Lock Upp," a first-of-its-kind reality show-based fantasy metaverse game. This establishes a strategic partnership for the game’s launch on seven popular social media platforms. With...

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