Mumbai: The Celebrated ?Hot Seat? of the No. 1 show Kaun Banega Crorepati will now travel across the length and breadth of India giving the common man an opportunity to experience KBC right in his city. The ?Hot Seat Aapke Shehar? was unveiled by the iconic host of the show Mr. Amitabh Bachchan in Mumbai today as part of the promotional activity for KBC.

The promotional van will travel through the following cities - Ahmedabad, Jaipur, Rohtak, Chandigarh, Lucknow, Varanasi, Patna, Howrah, Bhubaneswar, Raipur, Nagpur and Bhopal and in each city the van activity will be on for 2 to 3 days culminating in a small event where the selected lucky participants from the city will get a simulated experience of sitting on the ?Hot Seat? and answer the questions asked by Mr. Bachchan from a recorded video. The lucky winners will win attractive prizes.

Speaking on this occasion, Danish Khan Senior VP and Marketing Head said, ?Hot Seat Aapke Shehar,? is a promotional initiative designed to drive the brand experience of KBC. It will touch millions of our viewers and give them an opportunity to engage with a show they love so much and

experience the magic first hand. We are confident that they will shower the same love this season also.?

So calling all aspiring Crorepatis, get ready to sit on the hot seat as ?Hot Seat Aapke Shehar? is coming to your city soon.

Mumbai, 17 May, 2012: Percept-Out Of Home, India?s renowned Out Of Home Agency has executed OOH for Speciality Restaurants Limited to announce an initial public offer. The duration of the initiative is 10 days starting from 9th May and concluding on 18th May 2012.

The objective of this campaign has been to create awareness across major metros and mini metros in 7 cities like Mumbai, Delhi, Ahmedabad, Surat, Vadodara, Rajkot and Jaipur. Creative mounted in large formats have highlighted details like price band, date of bid and issue. The campaign has ensured maximum exposure reaching the target audience ? retail investor at prominent landmark sites like Patel Bridge in Mumbai creating spotlight effect.

Speaking about the campaign, Mr Indroneil Chatterjee, Executive Director, Speciality Restaurants Limited said, "Keeping in mind the profile of Speciality Restaurants established through several famous brands: Mainland China, Oh! Calcutta, Sigree, Haka, Machaan, Mostly Kebabs, Just Biryani and Sweet Bengal, informing prospective retail investors have been crucial. So far the campaign has been beyond satisfactory status."

Mr. Rajneesh Bahl, Business Head - Outdoor at Percept-Out of Home, said, "The task has been to execute campaign overnight within few hours. The entire team of P-OOH worked sleeplessly having delivered the desired result. Targeting investors required precise planning and detailing."

Apart from this, the agency has initiated big noise campaigns for Levis and Daikin. One of memorable outdoor campaigns undertaken by P-OOH included the launch of Tata Manza. Percept Out of Home has already achieved 30% of the target growth of this fiscal. Creative ideas, focused client servicing and new business development will fuel increase in market share of the agency in the OOH segment.