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BrandVid - Can a brand become a media company?

Traditional media companies today have a very diverse story and narrative no matter what the subject. A consistent story is shared across paid, earned and owned media. However, media companies are more than that today. They create programming and/or distribute it. They also share the content via...

MAM Marketing Brands
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WATConsult celebrates 11 yrs with unique board game

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all...

MAM Marketing Brands
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"MullenLowe Lintas doesn't need me": R. Balki

MUMBAI: Within the creative industry, there are very few people who are fiercely protective of their art and at the same time put no airs on about it.  R. Balakrishnan is one such person. Be it as the outstanding filmmaker that he is often referred as, or as one of the brightest minds in the...

MAM Media and Advertising People
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ICC starts meetings with broadcasters, agencies

The International Cricket Council (ICC) today began meetings with broadcasters and agencies in Dubai, marking the latest stage of its sale of media and sponsorship rights for ICC Events from late 2007 to 2015.

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