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The Advertising Agencies Association of India (AAAI) and Subhas Ghosal Foundation (SGF) are pleased to announce the Subhas Ghosal Memorial Lecture which will see The Walt Disney Company Asia Pacific president, and Star and Disney India chairman Uday Shankar on Monday, 11 November 2019 at 7 pm at...
Services and personal healthcare saw a dip in TV ad volumes in the first quarter of 2019 as compared to Q1 2018. While they maintained their positions in the top five super categories, their ad volumes decreased with an indexed figure of 12 per cent and 6 per cent respectively.
While TV still remains the primary avenue for major brands to break their bank on advertising expenditure (adex), digital is slowly but surely capturing a bigger slice of that pie. According to the FICCI KPMG 2018 report, adex on Hindi GECs saw a decline of nine per cent in FY18 while regional...
Recently released TAM Media Research AdEx data reveals that Samsung India Electronics was the top advertiser in the telecom products category on print, radio, and digital platforms for the period between January 2018 and September 2018.
Long gone are the times when advertising and marketing industry in India was a small-scale business with just a few creative heads scratching their brains and churning out a minuscule number of campaigns. With the growing disposable income and aspiration to own premium goods and experience quality...
