MUMBAI: AOL Germany subscribers will soon be able to download music videos, thanks to the “Music2You” (M2Y) service from Siemens. M2Y is an innovative service for the provision of free content such as music and is already used by many Internet and telecommunications providers.

AOL Germany has been using the M2Y platform, which is managed and hosted by Siemens, since 2004 and now offers 850,000 downloadable songs with this service. In this time, the Internet provider has established itself as one of the three leading music portals in the German market.

This cooperation has now been extended with the addition of a download service for music videos. Partners who are providing AOL with content for the launch are Warner Music, EMI and SonyBMG.

The music videos are offered by M2Y in Microsoft’s WMV format and are characterized by high bit rates and high-quality resolution.

"We are expanding our download offering so as to address our customers’ needs even better. Video downloads are an ideal complement to our music video offering. We will deliver a premium quality product that meets the needs of home entertainment users rather than limiting usage exclusively to portable players", said Director Entertainment & eCommerce at AOL Germany Boris Rogosch, describing the launch of the new download service for music videos.

“This new deal with AOL highlights the many and varied possibilities in the growing managed applications market”, explained Senior Vice President for Value Added Services at Siemens Communications Carrier Services Christian Hopf.

"Having begun by offering music to our carrier and Internet provider clients, we are now intensifying our efforts in diversifying our content portfolio with music video downloads, streaming delivery, ringback tones and ringtones via fixed and mobile networks,” added Hopf.