MUMBAI: Wireless content provider Mauj Telecom has announced the launch of a spiritual channel, which will be available on the content provider short code 7007.

The channel will take consumer experience and convenience to a new level by enabling them to perform their prayer rituals by using their mobile phone, informs a media release.
 

The channel caters to the needs of the spiritually inclined consumers who are continuously on the move, and have less time for their rituals.
 
 

The channel, currently, has the following categories in place - Hanuman, Ganesh, Durga Ma, Thirupati Balaji, Shiva, Vishnu, Ram, Laxmi and Saraswati, Krishna, Jesus Christ, Guru Nanak, Sai Baba, and other holy symbols.

Each category has wallpapers, animation figures, colour logos, themes and ringtones representing the different Gods and Goddesses that can be downloaded on to the user’s handset.

Mauj COO Arun Gupta said, "In today’s hectic, fast paced world, people have less and less time however they would like to keep their spiritual side alive. Mauj Telecom’s spirituality channel is aimed to cater to these needs. With mobile phones becoming an inseparable part of everyone’s life, we thought we could provide an opportunity to people to keep in touch with their spiritual side. Consumers can now effortlessly blend traditional values within their contemporary lifestyles."

At present, there are four prayer and puja applications available, which includes Ganesh Puja, Laxmi Puja, Sikh Prayer and Sai Puja.

Mauj Telecom is a part of People Interactive (I) Pvt. Ltd, which owns and operates other technology and new media businesses such as Shaadi.com and Fropper.com