Mumbai: One year after integrating Backlight's Wildmoka platform into their digital workflow, Mathrubhumi has effectively more than doubled its digital footprint. Real Image, a leading media solutions provider, played a pivotal role in helping Mathrubhumi embrace a digital-first strategy.
The impact of Wildmoka on Mathrubhumi's digital presence was evident within weeks of its adoption in 2022. Mathrubhumi digital business - director Mayura M S remarked, "As we celebrated our centenary, we sought solutions to expand our digital reach without significantly increasing our operational costs. After a comprehensive evaluation of available options, the cloud-based Wildmoka platform emerged as the natural choice. Over the past year, Wildmoka has not only boosted our digital rankings but has also fuelled non-linear growth in viewership, all the while significantly enhancing productivity. Real Image's enthusiastic involvement added to our overall satisfaction."
Wildmoka empowers broadcasters and rights owners to produce and deliver content from any source, to any destination, in any format, at speed and at scale. The solution simplifies most operations with a 'Single Click,' making publishing workflows intuitive and efficient. This includes automating tasks like adding overlays such as logos and watermarks, pre-post rolls, thumbnail decoration, selecting destinations with pre-filled metadata and outputting content in the relevant aspect ratio.
Mathrubhumi social media head Joseph Kumpail highlighted, "In addition to enabling rapid publishing, enhanced live streaming and efficient editing, Wildmoka helped us manage the churn through its quick onboarding, reducing the learning curve for our social media teams. Using Wildmoka, our story publishing time has decreased by two-thirds, resulting in a remarkable 120% increase in viewership."
Real Image product management head S. Shankar Bhat noted, "Through Wildmoka, Real Image has empowered several prominent broadcasters to adopt a digital-first workflow, facilitating swift and efficient content dissemination across all digital platforms. We are delighted to witness Mathrubhumi achieving its desired results and experiencing a substantial return on investment as our partner."
In an ever-evolving digital content creation and consumption landscape, innovative digital solution providers must adapt swiftly to industry trends and set new standards.
Backlight director - channel sales Jakob Hummes shared, "The Backlight team engages in continuous dialogue with customers and closely monitors industry developments. We are committed to pushing the boundaries of what can be achieved with our Wildmoka product line. Post-IBC, we have introduced exciting enhancements, particularly including our live stream production capabilities."
