MUMBAI: A new Pew Research Center Internet Project study shows a change in the use of the social media trend. While Facebook is still on the top with 71 percent online adults on the network, up from 67 percent one year ago; the result also shows that 42 per cent adults are now using at least two networks.

Another interesting revelation made by the study is that Pinterest saw the biggest spike in 2013, jumping from 15 percent of online adults to 21 percent while passing Twitter (18 percent) in the process. LinkedIn is at the second spot after Facebook at 22 percent, while Instagram grew from 13 percent to 17 percent.

According to industry experts, Twitter is less intuitive than Facebook and thus can turn off users, limiting its growth as a mainstream social media platform.